This Mini Cooper Challenge Turns a Pre-Roll Ad Into a Game
Laura McQuarrie — January 23, 2016 — Autos
References: wersm
Even though many pre-roll ads are extremely short, video viewers have little patience and still desire to skip onto the content they originally intended to watch. However, there are a few brands that are making the most of this advertising space for creative promotions.
Mini Cooper set up a challenge, which actually encouraged to see if they could skip the five-second before a Mini Cooper tore off across the screen. While there are no prizes for "winning" against the Mini Cooper, it does help viewers get to other content faster and not feel guilty about pressing the skip button. On the flip side, if a viewer loses, the Mini Cooper comes out on top as a fast car. Either way, this pre-roll ad presents a win-win scenario for brand and consumer.
Mini Cooper set up a challenge, which actually encouraged to see if they could skip the five-second before a Mini Cooper tore off across the screen. While there are no prizes for "winning" against the Mini Cooper, it does help viewers get to other content faster and not feel guilty about pressing the skip button. On the flip side, if a viewer loses, the Mini Cooper comes out on top as a fast car. Either way, this pre-roll ad presents a win-win scenario for brand and consumer.
Trend Themes
1. Interactive Pre-roll Ads - Creating interactive challenges within pre-roll ads to engage viewers and make the most of advertising space.
2. Gamification of Advertising - Incorporating game-like elements into pre-roll ads to captivate viewers and encourage participation.
3. Enhanced User Experience - Designing pre-roll ads that provide a seamless and enjoyable viewing experience for users, while still delivering brand messages.
Industry Implications
1. Automotive - Opportunities for automotive brands to leverage pre-roll ads for interactive brand experiences and showcasing vehicle features.
2. Advertising and Marketing - Innovations in pre-roll ads offer new ways for marketers to engage and captivate audiences, improving ad effectiveness.
3. Digital Media and Entertainment - Enhancing the user experience within pre-roll ads can lead to higher viewer engagement and satisfaction, benefiting digital media platforms and entertainment companies.
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