Ocean Spray Cranberries Partners with Dyla Brands to Expand
References: prnewswire
Ocean Spray Cranberries has partnered with Dyla Brands to introduce a line of powdered drink mixes. Available on Amazon and set to hit stores in January 2025, these mixes offer flavors inspired by Ocean Spray's popular juice blends, including White Cran x Strawberry™, Cran x Grape™, and White Cran x Peach™. They are made with real cranberry juice powder, contain no sugar or synthetic dyes, and provide 100% of the daily recommended value of Vitamin C per serving.
The collaboration leverages Dyla Brands' expertise in the drink mix market as it has successfully launched similar products for well-known brands. The partnership aims to meet the growing consumer demand for portable, low-sugar hydration options that don't compromise on flavor. Each box of the powdered drink mixes includes ten individually portioned sticks, designed for easy use at home or on the go.
Image Credit: Ocean Spray Cranberries x Dyla Brands
The collaboration leverages Dyla Brands' expertise in the drink mix market as it has successfully launched similar products for well-known brands. The partnership aims to meet the growing consumer demand for portable, low-sugar hydration options that don't compromise on flavor. Each box of the powdered drink mixes includes ten individually portioned sticks, designed for easy use at home or on the go.
Image Credit: Ocean Spray Cranberries x Dyla Brands
Trend Themes
1. Sugar-free Drink Innovations - The rising demand for healthier beverage options fuels the creation of sugar-free drinks that maintain flavor, offering new product development opportunities.
2. Portable Hydration Solutions - The convenience of individually portioned drink sticks is aligning with consumer preferences for easy-to-carry hydration options, driving the trend toward on-the-go beverage solutions.
3. Natural Ingredient Focus - The use of real cranberry juice powder in drinks highlights a shift toward products made with natural ingredients, appealing to health-conscious consumers.
Industry Implications
1. Beverage Manufacturing - The beverage industry is seeing significant innovation with powdered drink mixes that replicate traditional juice flavors while offering health benefits.
2. E-commerce Food Distribution - The online availability of new drink mixes underscores the growth and importance of e-commerce channels in distributing food and beverage products.
3. Health and Wellness Products - The introduction of vitamin-enriched, sugar-free drink powders is expanding the health and wellness market segment.
6.7
Score
Popularity
Activity
Freshness
