Potts' Turkey Stock and Gravy Come in 100% Recyclable Packaging
Michael Hemsworth — November 12, 2024 — Lifestyle
References: pottspartnership & grocerytrader
Potts' Turkey Stock and Gravy are headed to Waitrose in the UK as a way to build on the brand's existing product portfolio and provide shoppers with an easy way to access premium sauces with minimal preparation. The products include the Turkey Gravy and Turkey Stock, which both come in conventional beverage cans to allow for easy opening and pouring. The packaging is also 100% recyclable, while the versatile nature of the sauces positions them as a chef's best friend for elevating the flavor profile of their favorite recipes this holiday season.
Commercial Director at Potts Partnership Ian Butt spoke on the Potts' Turkey Stock and Gravy saying, "As stocks and gravies are such a staple and much-loved ingredient in the UK, we wanted to offer consumers a product that elevates a classic dish at such an important time of year. Our new Turkey Stocks and Gravies can be used to top a standard Christmas dinner or as a key ingredient for hearty winter warmer meals such as soups and stews."
Commercial Director at Potts Partnership Ian Butt spoke on the Potts' Turkey Stock and Gravy saying, "As stocks and gravies are such a staple and much-loved ingredient in the UK, we wanted to offer consumers a product that elevates a classic dish at such an important time of year. Our new Turkey Stocks and Gravies can be used to top a standard Christmas dinner or as a key ingredient for hearty winter warmer meals such as soups and stews."
Trend Themes
1. Eco-friendly Packaging Solutions - Products packaged in 100% recyclable materials align with consumer demand for sustainable goods, creating a shift towards environmentally conscious choices.
2. Convenience-driven Gourmet Cooking - Pre-made premium sauces in easy-to-use cans cater to time-pressed consumers seeking gourmet quality with minimal effort.
3. Holiday-themed Food Products - Seasonal sauce ranges focused on holiday meals present an opportunity to engage consumers with specialized, festive offerings.
Industry Implications
1. Food and Beverage - The introduction of premium, ready-to-use culinary products can enhance the convenience and quality of home-cooked meals.
2. Packaging - Innovations in fully recyclable packaging solutions are pushing the industry towards more sustainable practices and materials.
3. Retail - Seasonal product offerings in supermarkets attract targeted consumer segments looking for specialized items during festive periods.
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