Bisto Winter Spice Gravy is Exclusively Arriving at Tesco
Michael Hemsworth — October 11, 2024 — Lifestyle
References: premierfoods & foodbev
Bisto Winter Spice Gravy has been added to Premier Foods' product portfolio as a new seasonal variety perfect for helping consumers to elevate their favorite recipes this season. The gravy granules have a blend of cinnamon and cardamom spices in the mix, which will work well with beef dishes to add in the signature flavor of gravy with aromatic notes. The product builds on the brand's existing trust amongst consumers as a quality option to cook with, while also responding to changing shopper habits and potentially drawing in newcomer.
Marketing Director for Flavors and Seasonings at Premier Foods Mark Alldred spoke on the Bisto Winter Spice Gravy saying, "Bisto is already a popular brand during the festive season. Over the Christmas period, shoppers can perfect roasts using household brands that deliver on taste and quality. With Bisto, shoppers can upgrade their traditional roasts with festive flavours...we are sure Winter Spice is going to be a hit.”
Marketing Director for Flavors and Seasonings at Premier Foods Mark Alldred spoke on the Bisto Winter Spice Gravy saying, "Bisto is already a popular brand during the festive season. Over the Christmas period, shoppers can perfect roasts using household brands that deliver on taste and quality. With Bisto, shoppers can upgrade their traditional roasts with festive flavours...we are sure Winter Spice is going to be a hit.”
Trend Themes
1. Seasonal Spice Infusions - The incorporation of cinnamon and cardamom in savory gravy products taps into the consumer desire for unique holiday flavor experiences.
2. Traditional Food Innovation - Innovating customary recipes with unexpected spice blends refreshes classic dishes, aligning with evolving gastronomic trends.
3. Brand Trust Leveraging - Leveraging established brand trust to introduce novel product variations can successfully capture both loyal customers and new market segments.
Industry Implications
1. Food Seasonings Sector - The combination of traditional and exotic spices in a familiar product creates opportunities for growth and differentiation in the competitive food seasonings market.
2. Holiday Foods Market - Season-specific product launches that integrate festive flavors cater to consumers' desire for variety and special occasion dining experiences.
3. Retail Grocery Industry - Exclusive product releases at major retailers can drive store traffic and boost seasonal sales for both the brand and the retail partner.
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