Boulder Canyon's Potato Chip Flavors Take After Holiday Staples
Laura McQuarrie — November 17, 2014 — Lifestyle
References: huffingtonpost & brandeating
Boulder Canyon Foods recently unveiled a line of unique potato chip flavors under the theme of 'Thanksgiving Feast.' The kettle-cooked chips take inspiration from what you might find spread out on the dinner table, including things like Stuffing, Pumpkin Pie, Turkey & Gracy and Cranberry.
Each of the potato chip bags is colored in an appropriate fall hue and comes illustrated with an image to match the flavor of each snack. The Thanksgiving Feats chips balance a mix of sweet and savory flavors, making sure that there's something that's bound to pique your interest. If you're a fan of these classic fall flavors, which bag of potato chips would you want to snack on first?
Each of the potato chip bags is colored in an appropriate fall hue and comes illustrated with an image to match the flavor of each snack. The Thanksgiving Feats chips balance a mix of sweet and savory flavors, making sure that there's something that's bound to pique your interest. If you're a fan of these classic fall flavors, which bag of potato chips would you want to snack on first?
Trend Themes
1. Thanksgiving-themed Snacks - Opportunity for food companies to create holiday-themed snacks and expand their market appeal.
2. Innovative Chip Flavors - Opportunity for food companies to create unique and unconventional chip flavors to attract customers.
3. Sweet and Savory Combination Flavors - Opportunity for food companies to experiment with and market sweet and savory combinations in their products.
Industry Implications
1. Food and Beverage - Industry opportunity to develop and introduce more seasonal and holiday-themed products to meet consumer demand.
2. Snack Foods - Industry opportunity to create more unconventional and innovative flavors to appeal to snack lovers.
3. Convenience Store - Opportunity for convenience stores to offer unique and seasonal products for customers looking for quick snacks and treats.
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