This Limited-Edition Lay's Poppables Packaging Celebrates Trolls
Michael Hemsworth — March 14, 2020 — Marketing
References: lays & brandeating
A new Lay's Poppables packaging design has been unveiled by the snack brand to help celebrate the upcoming release of the Trolls World Tour movie that's set to hit theaters this April. The packaging highlights different characters from the franchise for each of the flavors including Poppy for Sea Salt, Branch for Salt & Vinegar, Tiny Diamond for Creamy Jalapeño, Barb for Honey BBQ and Delta Dawn for White Cheddar. The branding has been unveiled alongside a contest that will give fans a chance to win tickets to see the film, while one grand prize winner will receive tickets to six music festivals across the country.
The new Trolls World Tour Lay's Poppables packaging is available at retailers now nationwide.
Image Credit: Lay's
The new Trolls World Tour Lay's Poppables packaging is available at retailers now nationwide.
Image Credit: Lay's
Trend Themes
1. Branded Movie Packaging - The trend of creating limited-edition packaging designs highlighting movie franchises can be used to increase product sales and promote brand awareness.
2. Character-based Flavoring and Packaging - Innovative brands can use recognizable and relevant characters from movies and TV shows to attract new customers and differentiate themselves in the market.
3. Contests and Giveaways - Create innovative contests and giveaways that integrate with pop culture and film industries to increase brand engagement and attract new customers.
Industry Implications
1. Snack Food Industry - Snack companies should leverage partnerships with movie and entertainment franchises to create unique packaging designs that drive sales and create buzz for their products.
2. Movie and Entertainment Industry - Movie studios can collaborate with snack food brands to offer promotional products and contests that keep their franchises top of mind and drive ticket sales.
3. Marketing and Advertising Industry - Marketing and advertising companies can leverage the trend of branded movie packaging and contests to create campaigns that resonate with consumers and drive sales for their clients.
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