Porsche Digital’s First E-Mobility Loyalty Scheme Launched in Europe
Jana Pijak — January 19, 2021 — Business
References: electrive
Porsche Digital’s first e-mobility loyalty scheme has launched in Europe and is part of the automaker's latest venture -- the startup &Charge. The platform is currently available for consumers in Austria, Germany, the Netherlands and Belgium and is an economical way for electric car owners to cut charging-associated costs.
&Charge platform users will receive kilometer rewards that can be redeemed as electric vehicle charge credits, car-sharing rental credits, scooter rental credits and more.
Mattias Ulbrich, Chief Executive Officer of Porsche Digital spoke about the new loyalty scheme, explaining that "the key to this is that we can offer our users a broad portfolio of services – both in terms of collecting and redeeming kilometers." He also stated that "&Charge wants to enable customers to use their collected points to support certified climate protection projects," furthering Porsche's sustainable vision.
&Charge platform users will receive kilometer rewards that can be redeemed as electric vehicle charge credits, car-sharing rental credits, scooter rental credits and more.
Mattias Ulbrich, Chief Executive Officer of Porsche Digital spoke about the new loyalty scheme, explaining that "the key to this is that we can offer our users a broad portfolio of services – both in terms of collecting and redeeming kilometers." He also stated that "&Charge wants to enable customers to use their collected points to support certified climate protection projects," furthering Porsche's sustainable vision.
Trend Themes
1. E-mobility Loyalty Programs - Companies can create e-mobility loyalty programs that offer kilometer rewards which can be redeemed as electric vehicle charge credits, car-sharing rental credits, scooter rental credits and more.
2. Sustainable Loyalty Programs - Businesses can introduce sustainable loyalty programs that allow users to support certified climate protection projects using the rewards they earn by making eco-friendly choices.
3. Broad Portfolio of Services - Creating a loyalty scheme with a broad portfolio of services, such as collecting and redeeming kilometers, encourages users to engage with the brand in multiple ways, increasing overall retention rates.
Industry Implications
1. Automotive Industry - Automakers can use loyalty programs like &Charge to reduce costs associated with charging electric vehicles, while also creating a sustainable and eco-friendly image to attract environmentally-conscious consumers.
2. Technology Industry - Tech companies can develop platforms like &Charge that offer a range of services for electric car owners, including car or scooter rentals, to attract new users and create a loyal customer base.
3. Environmental Industry - Companies in the environmental industry can partner with loyalty programs like &Charge to offer certified climate protection projects that users can support using the rewards they earn, creating a positive impact on the environment and a reputation as a socially-conscious brand.
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