Poetic License Distillery's Gin Has a Sweet Bell Pepper and Naga Chilli Flavor
Laura McQuarrie — March 16, 2018 — Lifestyle
References: shop.tavistockhospitality & thespiritsbusiness
Poetic License Distillery's gin creations in the past have included everything from espresso-flavored spirits to Cherry and Basil Gin—and its newest limited-edition variety is just as experimental as its previous releases.
Just 500 bottles of the Sweet Bell Pepper and Naga Chilli Rarity Gin will be produced, delivering a unique smoky-sweet expression with what is described as a "velvety smooth mouthfeel with gentle heat." Although chiles that rank high on the Scoville scale are included in the gin, the heat is said to be much milder than expected, allowing drinkers to truly appreciate the flavor without being overwhelmed with spiciness.
The Rarities is a range of one-off experimental releases, which appeals to those who are looking for one-of-a-kind, absolutely memorable experiences with flavor.
Just 500 bottles of the Sweet Bell Pepper and Naga Chilli Rarity Gin will be produced, delivering a unique smoky-sweet expression with what is described as a "velvety smooth mouthfeel with gentle heat." Although chiles that rank high on the Scoville scale are included in the gin, the heat is said to be much milder than expected, allowing drinkers to truly appreciate the flavor without being overwhelmed with spiciness.
The Rarities is a range of one-off experimental releases, which appeals to those who are looking for one-of-a-kind, absolutely memorable experiences with flavor.
Trend Themes
1. Experimental Spirits - The rise of experimental flavors and one-off releases, appealing to consumers looking for unique flavor experiences beyond traditional tastes.
2. Sensory Experiences - The emphasis on creating not just a drink, but an entire sensory experience for consumers, exploring new and unconventional flavor combinations.
3. Mild Heat Trend - Brands are leveraging a trend towards moderate and controlled heat levels in spicy food and drink, allowing consumers to appreciate nuanced spicy flavors without being overwhelmed.
Industry Implications
1. Craft Distilling - Craft distillers have the freedom and agility to innovate with bold new flavors and limited-edition releases, standing out in an increasingly competitive market.
2. Luxury Spirits - Luxury and premium spirits brands can differentiate themselves by exploring new flavor profiles, offering consumers a unique and highly covetable product.
3. Novelty Foods and Drinks - As consumers crave new tastes and experiences, the novelty food and drink industry is primed for disruptive innovation in flavor creation and sensory experiences.
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