The Oreo Proud Parent Campaign was Created with PFLAG
Michael Hemsworth — October 20, 2020 — Lifestyle
References: oreoproudparent & boingboing.net
The Oreo Proud Parent campaign has been launched by the cookie brand to help highlight LGBTQ+ acceptance and inclusivity within families and beyond. The campaign was created in partnership with PFLAG and is being promoted with a new short film from the brand. The film sees a daughter visiting her parents with a new partner and feeling a sense of disapproval from her father only to have him embrace them both with a heart-warming gesture at the end.
The Oreo Proud Parent campaign is being promoted as part of LGBT History Month (October 1st to 31st) and will also see the brand give away special edition rainbow-themed cookies to help honor those who perform the acts of strong allies for the community.
The Oreo Proud Parent campaign is being promoted as part of LGBT History Month (October 1st to 31st) and will also see the brand give away special edition rainbow-themed cookies to help honor those who perform the acts of strong allies for the community.
Trend Themes
1. LGBTQ+ Acceptance and Inclusivity - Disruptive innovation opportunity: Develop products and campaigns that promote inclusivity and acceptance of LGBTQ+ individuals and families.
2. Partnerships with LGBTQ+ Organizations - Disruptive innovation opportunity: Collaborate with LGBTQ+ organizations to create impactful campaigns and initiatives that support the community.
3. Promotion of Diversity Through Short Films - Disruptive innovation opportunity: Utilize the power of storytelling through short films to promote diversity and inspire positive change.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Create inclusive product lines that celebrate diversity and cater to the LGBTQ+ community.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop inclusive marketing strategies that resonate with diverse audiences and reflect societal shifts in attitudes towards the LGBTQ+ community.
3. Entertainment and Media - Disruptive innovation opportunity: Produce and distribute diverse and inclusive content that represents LGBTQ+ individuals and families in a positive light.
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