PLEZi is on a Mission to Offer More Nutritional Choices for Children
Laura McQuarrie — May 9, 2023 — Lifestyle
PLEZi is a new food and beverage company, and the newest venture from Michelle Obama aimed at supporting healthier choices for children.
The debut product from the company is a drink with 75% less sugar than average leading 100% fruit juices, no added sugar, plus fiber and nutrients, like potassium, magnesium and zinc.
PLEZi Nutrition, the public benefit company, is on a mission to raise the standards for how food and beverage products for kids are made and marketed in the United States. Former First Lady Michelle Obama has joined the company as a co-founder and strategic partner. Kids are not getting the recommended nutrients they need, and consuming copious amounts of added sugar, and with its products, PLEZi is on a mission to introduce better options for kids in the United States.
The debut product from the company is a drink with 75% less sugar than average leading 100% fruit juices, no added sugar, plus fiber and nutrients, like potassium, magnesium and zinc.
PLEZi Nutrition, the public benefit company, is on a mission to raise the standards for how food and beverage products for kids are made and marketed in the United States. Former First Lady Michelle Obama has joined the company as a co-founder and strategic partner. Kids are not getting the recommended nutrients they need, and consuming copious amounts of added sugar, and with its products, PLEZi is on a mission to introduce better options for kids in the United States.
Trend Themes
1. Nutritional Kids Beverages - The trend of creating better-for-you kids beverages with less sugar and more nutrients like fiber, potassium, magnesium, and zinc to promote healthier bodies and fight childhood obesity.
2. Public Benefit Companies - The rise of public benefit companies like PLEZi Nutrition, with a focus on social responsibility and making a positive impact in the world, presents significant opportunities for entrepreneurs who want to make a difference.
3. Celebrity-founded Businesses - The trend of famous individuals like Michelle Obama launching their own businesses or investing in startups continues to grow, offering opportunities for celebrity endorsements or strategic partnerships.
Industry Implications
1. Food and Beverage - The food and beverage industry has seen a surge in demand for healthier, better-for-you options, offering opportunities for companies developing nutritious alternatives to processed snacks and sugary drinks.
2. Health and Wellness - The health and wellness industry can benefit from collaborating with companies like PLEZi to create products that promote a healthy lifestyle, including nutritional drinks, supplements, and wellness programs for children.
3. Social Impact - The social impact industry, including nonprofits and philanthropic organizations, can work with public benefit companies like PLEZi to create positive change in communities, schools, and households by promoting healthy habits for children and families.
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