Poppilu Bold & Tangy Lemonade will be Available at Walmart
Michael Hemsworth — February 28, 2020 — Marketing
The Poppilu Bold & Tangy Lemonade is a tart, refreshing and antioxidant-rich drink that's formulated with kids in mind to let them enjoy a flavorful option that's also good for them. The drinks come in pouches and are reported to have the lowest amount of sugar in any kids juice with just seven grams per serving, none of which is added into the recipe and comes solely from fruit. The drinks also contain 100% of the recommended daily intake of vitamin C along with natural antioxidants.
Founder and CEO Melanie Kahn spoke on the new Poppilu Bold & Tangy Lemonades saying, "I created the pouch line to give kids a full-flavored, healthier juice option using my own experience as a mom to guide me. My kids love lemonade, but I’m not interested in giving them powders, and they don’t want me to water-down the bottled stuff which often has a whopping 28g of added sugar. I also wanted to make sure our lemonades could be accessible to all, and Walmart helps us achieve that.”
The products will be available at 1,295 Walmart location and online starting in April.
Founder and CEO Melanie Kahn spoke on the new Poppilu Bold & Tangy Lemonades saying, "I created the pouch line to give kids a full-flavored, healthier juice option using my own experience as a mom to guide me. My kids love lemonade, but I’m not interested in giving them powders, and they don’t want me to water-down the bottled stuff which often has a whopping 28g of added sugar. I also wanted to make sure our lemonades could be accessible to all, and Walmart helps us achieve that.”
The products will be available at 1,295 Walmart location and online starting in April.
Trend Themes
1. Antioxidant Lemonades for Kids - Creating antioxidant-rich lemonade options specifically designed for kids opens up opportunities for healthier beverage choices in the children's drink market.
2. Low-sugar Juice Options - Developing low-sugar juices with natural sweetness from fruit can disrupt the traditional high-sugar juice market and cater to health-conscious consumers.
3. Convenient Pouch Packaging - Using pouch packaging for kids' drinks offers a convenient and portable option for on-the-go consumption, providing an opportunity to tap into the convenience food market.
Industry Implications
1. Beverage - The introduction of antioxidant lemonades for kids can disrupt the beverage industry by providing a healthier and more appealing option for parents and children.
2. Juice - The development of low-sugar juice options presents disruptive innovation opportunities to cater to health-conscious consumers who seek beverages with reduced added sugars.
3. Packaging - The use of pouch packaging for kids' drinks offers disruptive innovation opportunities within the packaging industry, providing a convenient and portable packaging solution for various products.
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