Harvey Nichols Released an Exclusive NFT Avatar Collection
Laura McQuarrie — December 3, 2021 — Marketing
References: harveynichols & fashionunited.uk
Harvey Nichols is getting into the creation of non-fungible tokens with its own range of NFT avatars created in collaboration with Rtfkt Studios’ Clone X Project and revered Japanese contemporary artist Takashi Murakami. The 20,000 avatars are available to international customers yet one of the exclusive digital assets can only be acquired by applying through Instagram or through Harvey Nichols’ website. To enter, participants are asked to share what utility they'd like to see from Clone X NFTs going forward, and the most creative answer will be chosen as the winner.
The blockchain-based digital pieces of art are described as Metaverse-ready and they join a growing number of luxury assets that have been created to appeal to the next generation of traders and collectors.
The blockchain-based digital pieces of art are described as Metaverse-ready and they join a growing number of luxury assets that have been created to appeal to the next generation of traders and collectors.
Trend Themes
1. Luxury NFT Avatars - Harvey Nichols collaborates with Rtfkt Studios and Takashi Murakami to create 20,000 exclusive NFT avatars that cater to the next generation of traders and collectors.
2. Blockchain-based Art Collections - Emerging collections are utilizing blockchain for secure ownership and authenticity verification, which opens up opportunities for artists to create and sell NFT art pieces.
3. Metaverse-ready Digital Assets - The rise of virtual worlds and gaming platforms has led to an increased demand for Metaverse-ready digital assets like NFTs, creating new opportunities for creative artists and tech entrepreneurs.
Industry Implications
1. Luxury Retail - Traditional luxury retailers like Harvey Nichols are experimenting with NFT design collaborations to expand their business into the digital art world.
2. Art and Design - The blockchain-based NFT art scene is disrupting traditional art marketplaces and providing opportunities for emerging artists.
3. Blockchain Technology - The rise of NFTs is driving the adoption and development of blockchain technology, which is creating new opportunities for entrepreneurs and investors in the tech industry.
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