The Playboy 'More Than Just a Centerfold' Campaign Promotes Smart Articles
Meghan Young — March 20, 2012 — Naughty
References: yr & ibelieveinadv
It may be hard to reconcile sometimes, but it is becoming more and more apparent that the tag line of the Playboy 'More Than Just a Centerfold' campaign is true. Yes, the main draw of the iconic Playboy magazine is its nude imagery, but there is more meat to this publication than that found on the big boobs of Hugh Hefner’s choice models.
Created by South Africa-based ad agency Y&R, the Playboy More Than Just a Centerfold campaign is comprised of tasteful shots of nearly naked women who have been strategically covered up by articles in the magazine. These articles revolve around subject matter such as deforestation and Silicon Valley.
The Playboy More Than Just a Centerfold was art directed by Alexi Mccarthy and Graham Lang.
Created by South Africa-based ad agency Y&R, the Playboy More Than Just a Centerfold campaign is comprised of tasteful shots of nearly naked women who have been strategically covered up by articles in the magazine. These articles revolve around subject matter such as deforestation and Silicon Valley.
The Playboy More Than Just a Centerfold was art directed by Alexi Mccarthy and Graham Lang.
Trend Themes
1. Smart Adult Content - There is an opportunity for adult content providers to offer intelligent content that addresses a wider range of topics.
2. Strategic Cover-up Ads - There is an opportunity for advertisers to tastefully integrate their messaging with smart content to create a more engaging and memorable ad.
3. Artistic Censorship - There is an opportunity for artists to use censorship in creative ways to convey a message or make a point.
Industry Implications
1. Adult Entertainment - The adult entertainment industry could leverage this trend to expand to a wider audience and offer more than just sexual content.
2. Advertising - The advertising industry could explore ways to integrate their messaging with smart content in a way that resonates more with consumers.
3. Art and Photography - The art and photography industry could use censorship as a creative tool to make a statement or convey a message.
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