Cancerfonden's Play in the Shade Campaign Features a Uniquely Shaded Field
Laura McQuarrie — August 11, 2014 — Lifestyle
References: cancerfonden.se & creativeguerrillamarketing
In an effort to get kids to be mindful while having fun outdoors this summer, Swedish cancer foundation Cancerfonden set up the 'Play in the Shade' campaign.
When it's nice outside, there's nothing better than being able to get out and kick around a soccer ball. For the campaign, the foundation set up a shaded soccer field, but a really unique one that was made by the sun and some cleverly-placed cutouts. Since the sun is required to form the shaded soccer field, it's only visible between the hours of 11 am and 3 om, which is when Cancerfonden advises people to stay out of the sun. With this setup, kids can still take advantage of the great outdoors, while getting a reminder that the sun can be fun, as long as you're careful to protect your skin.
When it's nice outside, there's nothing better than being able to get out and kick around a soccer ball. For the campaign, the foundation set up a shaded soccer field, but a really unique one that was made by the sun and some cleverly-placed cutouts. Since the sun is required to form the shaded soccer field, it's only visible between the hours of 11 am and 3 om, which is when Cancerfonden advises people to stay out of the sun. With this setup, kids can still take advantage of the great outdoors, while getting a reminder that the sun can be fun, as long as you're careful to protect your skin.
Trend Themes
1. Shaded Outdoor Spaces - Opportunity for companies to develop innovative and creative solutions for outdoor spaces with built-in shade to protect against skin cancer.
2. Sun Safety Awareness Campaigns - Opportunity for companies and non-profits to create campaigns aimed at raising awareness for sun safety and protection from skin cancer, particularly among children.
3. Solar-powered Innovation - Opportunity for companies to develop solar-powered solutions for outdoor spaces that provide shade and protection from the sun, while also being environmentally friendly.
Industry Implications
1. Outdoor Recreation - Opportunity for the outdoor recreation industry to integrate sun protection and shade into their products and services, such as shaded hiking trails or parks with built-in sun protection features.
2. Non-profit Organizations - Opportunity for non-profit organizations to partner with companies and create campaigns focused on sun safety awareness, particularly among children.
3. Renewable Energy - Opportunity for the renewable energy industry to develop solar-powered solutions for outdoor spaces, including but not limited to shaded soccer fields, that provide sun protection while also being sustainable.
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