Vega's 'Protein Made Simple' Has Just Four to Eight Ingredients
Laura McQuarrie — June 13, 2019 — Lifestyle
References: myvega & godairyfree.org
Those who are interested in boosting their diet with plant-based protein powders yet are unwilling to compromise when it comes to clean ingredients will find a solution with Vega's Protein Made Simple. The brand's four Protein Made Simple products are free from stevia, gums and synthetic thickeners and instead feature somewhere between four to eight real, plant-based food ingredients.
Vanilla and chocolate flavors are some of the most popular protein powder varieties on the market and Vega's take on these classics feature pea protein, organic cane sugar as a sweetener, coconut cream powder, natural flavors and in the case of Vega's Protein Made Simple Dark Chocolate, cocoa powder. The other flavors in the clean plant-based protein powder line include Strawberry Banana and the decadent yet healthy Caramel Toffee.
Vanilla and chocolate flavors are some of the most popular protein powder varieties on the market and Vega's take on these classics feature pea protein, organic cane sugar as a sweetener, coconut cream powder, natural flavors and in the case of Vega's Protein Made Simple Dark Chocolate, cocoa powder. The other flavors in the clean plant-based protein powder line include Strawberry Banana and the decadent yet healthy Caramel Toffee.
Trend Themes
1. Clean Ingredients - The trend of using clean ingredients in plant-based protein powders offers opportunities for companies to create products with simple and natural formulations.
2. Minimalist Formulations - The demand for plant-based protein powders with minimal ingredients provides opportunities for companies to develop products that cater to health-conscious consumers.
3. Alternative Sweeteners - The trend of exploring alternative sweeteners in plant-based protein powders opens up opportunities for companies to offer healthier and more natural options to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of clean ingredients and minimalist formulations to create innovative plant-based protein powders.
2. Health and Wellness - The health and wellness industry can embrace the trend of clean ingredients and alternative sweeteners to develop plant-based protein powders that cater to consumers' dietary preferences.
3. Natural Products - The natural products industry can seize the opportunity presented by the trend of clean ingredients to create plant-based protein powders that align with consumers' desire for wholesome and sustainable products.
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