The THIS Frozen Plant-Based Meat Range is Arriving at Sainsbury's
Michael Hemsworth — July 1, 2022 — Marketing
The THIS frozen plant-based meat range is a new offering from the UK-based company to accelerate convenience for consumers looking to enjoy meat-free meals at leisure. The products include the This Isn't Pork Sausages, This Isn't Chicken Tenders and This Isn't Chicken Nuggets, which are each frozen and crafted with a blend of soy and pea protein. Priced between £2.75 and £3, the products are arriving at Sainsbury's locations in recyclable cardboard packaging.
Co-Founder Andy Shovel commented on the new THIS frozen plant-based meat range saying, "The overall growth of frozen meat-free has been pretty level the last few years. But when you look at how Gen Z-ers are taking to it and how our brand resonates with them, it felt like a no-brainer to launch our own frozen range. Plant-based products like ours can help provide a long-term boom for frozen food.”
Co-Founder Andy Shovel commented on the new THIS frozen plant-based meat range saying, "The overall growth of frozen meat-free has been pretty level the last few years. But when you look at how Gen Z-ers are taking to it and how our brand resonates with them, it felt like a no-brainer to launch our own frozen range. Plant-based products like ours can help provide a long-term boom for frozen food.”
Trend Themes
1. Frozen Plant-based Meat - The growing trend towards plant-based proteins as meat substitutes creates an opportunity for companies to develop innovative frozen products and expand their convenience offerings.
2. Alternative Protein Sources - The increasing demand for meat-free options creates an opportunity for companies to explore alternative protein sources, such as soy and pea protein, and further innovate in the frozen food industry.
3. Sustainable Packaging - The transition towards recyclable and sustainable packaging creates an opportunity for companies to differentiate themselves in the frozen food industry and appeal to eco-conscious consumers.
Industry Implications
1. Plant-based Food Industry - The growth of the plant-based food industry provides an opportunity for companies to develop new and innovative frozen plant-based meat products that cater to different dietary lifestyles and preferences.
2. Frozen Food Industry - The trend towards frozen plant-based meat products presents an opportunity for companies to expand their offerings and capitalize on convenience-driven consumers who seek quick and easy meal solutions.
3. Packaging Industry - The shift towards sustainable packaging in the food industry creates an opportunity for companies to develop new materials and technologies that reduce waste and cater to eco-conscious consumers.
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