Plantastic Millionaire Flapjacks are Packed with Flavor
Michael Hemsworth — January 4, 2023 — Lifestyle
References: plantastic & foodbev
The Plantastic Millionaire Flapjacks are a new treat being launched by the Premier Foods-owned brand as a plant-based dessert that could help consumers leave behind alternatives for good. The treat is crafted with a chocolate and caramel recipe that is packed with flavor yet maintains a plant-based recipe to make it great for consumers to try out this year. The snack cakes come individually packaged in packs of five to position them perfectly as a portioned indulgence ready to support consumers looking to start the new year off on the right foot this year.
Brand Director for Plant-Based Food at Premier Foods Hong Sim commented on the Plantastic Millionaire Flapjacks saying, "At Plantastic, our brand mission is to popularise plant-based diets by making every experience taste and feel fantastic for everyone. The indulgent Millionaire Flapjack caters for those looking for a plant-based treat that delivers on taste, convenience and quality and by doing so, attracts new consumers into the category.”
Brand Director for Plant-Based Food at Premier Foods Hong Sim commented on the Plantastic Millionaire Flapjacks saying, "At Plantastic, our brand mission is to popularise plant-based diets by making every experience taste and feel fantastic for everyone. The indulgent Millionaire Flapjack caters for those looking for a plant-based treat that delivers on taste, convenience and quality and by doing so, attracts new consumers into the category.”
Trend Themes
1. Plant-based Desserts - There is an opportunity to disrupt the desserts industry with plant-based products that cater to consumers' indulgence while appealing to their ethical and dietary preferences.
2. Prepackaged Snacks - Convenient and portioned prepackaged snacks are on the rise and present an opportunity to cater to busy consumers' needs for healthy, on-the-go snacks.
3. Popularizing Plant-based Diets - There is a growing trend towards plant-based diets, creating an opportunity for companies to market to health and environmentally conscious consumers who are looking for plant-based alternatives to traditional products.
Industry Implications
1. Food and Beverage - The food and beverage industry can introduce innovative plant-based dessert options to cater to consumers' dietary preferences and ethical concerns about food production.
2. Convenience Store - Convenience stores can add prepackaged, plant-based snacks to their offerings to cater to busy consumers looking for healthy on-the-go options.
3. Marketing and Advertising - Marketing and advertising agencies can invest in creating campaigns that popularize plant-based diets, targeting health and environmentally conscious consumers.
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