THIS Isn't Chicken Created a Solution for Veggie Stir-Fry Lovers
Laura McQuarrie — November 16, 2020 — Lifestyle
References: this.co & foodanddrinktechnology
THIS created Plant-Based Dark Soy & Garlic Pieces for plant-based stir-fry lovers who are suffering from "tofu fatigue." The meatless alternative is a protein-packed, ready-to-cook solution that's fortified with Vitamin B12 and iron, offering a nutritious and flavorful way to enhance stir-fry meals. The fast-cooking THIS Isn't Chicken only needs to be fried in a pan for a few minutes with a drop of oil to enhance rice- or noodle-based meals.
The product is made with a pea and soya bean base and it's designed to mimic the look, taste and texture of meat, all the while being an option that's low in fat and salt. THIS Isn't Chicken has the potential to appeal to not only vegetarians but also those who want to reduce their meat intake.
Image Credit: THIS
The product is made with a pea and soya bean base and it's designed to mimic the look, taste and texture of meat, all the while being an option that's low in fat and salt. THIS Isn't Chicken has the potential to appeal to not only vegetarians but also those who want to reduce their meat intake.
Image Credit: THIS
Trend Themes
1. Plant-based Meat Alternatives - Disruptive innovation opportunity: Develop new plant-based alternatives that mimic the look, taste, and texture of meat to meet the growing demand for meatless options.
2. Health-conscious Convenience Foods - Disruptive innovation opportunity: Create ready-to-cook solutions that are both nutritious and flavorful, catering to consumers who want convenient options without sacrificing health benefits.
3. Reducing Meat Consumption - Disruptive innovation opportunity: Offer products that target consumers looking to reduce their meat intake by providing tasty and satisfying meatless alternatives.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Food companies can explore new product development in the plant-based food sector, catering to the rising demand for meatless options.
2. Convenience Foods - Disruptive innovation opportunity: Convenience food brands can focus on creating convenient plant-based options that are healthy, flavorful, and easy to incorporate into everyday meals.
3. Health and Wellness - Disruptive innovation opportunity: Companies in the health and wellness industry can develop fortified plant-based products that provide necessary nutrients and meet the needs of health-conscious consumers.
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