Heirloom Crunchies are Made with Sustainable Heirloom Corn & Organic Cheese
Laura McQuarrie — September 19, 2020 — Lifestyle
References: pipsnacks & prnewswire
Pipcorn's new Heirloom Crunchies offer a better-for-you take on a nostalgic childhood snack and share 20% less fat than leading category favorites. The snacks are made with sustainable heirloom corn and organic cheese and are baked rather than fried. As Pipcorn co-founder Jeff Martin says, "The beginning of a new decade uncharacteristically brought about a need for nostalgia."
Consumers will also find the exclusive varieties like Truffle Parmesan & Jalapeno Cheddar only at Whole Foods Market and Cheddar on Thrive Market, which helps to support the brand's commitment to sustainable agriculture. All of the new snacks are Non-GMO Project Verified and Whole Grain and set themselves apart from other cheesy snacks as they are made without artificial additives.
Image Credit: Pipcorn
Consumers will also find the exclusive varieties like Truffle Parmesan & Jalapeno Cheddar only at Whole Foods Market and Cheddar on Thrive Market, which helps to support the brand's commitment to sustainable agriculture. All of the new snacks are Non-GMO Project Verified and Whole Grain and set themselves apart from other cheesy snacks as they are made without artificial additives.
Image Credit: Pipcorn
Trend Themes
1. Heirloom Snacking - The trend towards healthier snack options and sustainable agriculture presents an opportunity for snack companies to incorporate heirloom ingredients in their products.
2. Baked, Not Fried - As consumers look for healthier snack options, companies can innovate by offering baked versions of traditionally fried snacks.
3. Nostalgic Flavors - As evidenced by Pipcorn's Heirloom Crunchies, there is a demand for nostalgic flavors and ingredients in modern snack options.
Industry Implications
1. Snack Food - Snack companies can incorporate heirloom ingredients, offer baked versions of traditionally fried snacks, and explore nostalgic flavors to offer better-for-you options to consumers.
2. Sustainable Agriculture - With a focus on using sustainable ingredients like heirloom corn, snack companies can support the sustainable agriculture movement and appeal to environmentally conscious consumers.
3. Organic Food - Organic cheese, like the one used in Pipcorn's Heirloom Crunchies, presents an opportunity for snack companies to offer organic options, appealing to consumers who prioritize clean eating and sustainability.
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