Morrisons' “No Pork” Pie Has a Meatless Filling & a Flaky Outer Layer
Laura McQuarrie — November 12, 2019 — Lifestyle
References: groceries.morrisons & livekindly.co
Over the years, people have been enjoying meat-filled pies over the holidays and now, Morrisons is giving consumers the chance to indulge in plant-based savory pies. The all-new vegan “No Pork” Pies are available from in-store pie shop counters and introduce the UK supermarket chain's first-ever plant-based "pork" pies.
The savory pies are based on traditional pies and have a flaky pastry outer with a completely meatless filling that's prepared with a mix of pea and soy protein.
As Steven Halford, a pie buyer for Morrisons, describes: “So many people across the UK are fond of eating a pork pie at Christmas. Our vegan and vegetarian customers previously couldn’t enjoy a pork pie but with our new meat-free product they can enjoy a great tasting alternative.”
Image Credit: Morrisons
The savory pies are based on traditional pies and have a flaky pastry outer with a completely meatless filling that's prepared with a mix of pea and soy protein.
As Steven Halford, a pie buyer for Morrisons, describes: “So many people across the UK are fond of eating a pork pie at Christmas. Our vegan and vegetarian customers previously couldn’t enjoy a pork pie but with our new meat-free product they can enjoy a great tasting alternative.”
Image Credit: Morrisons
Trend Themes
1. Plant-based Pies - The rise of plant-based diets has created a demand for meatless alternatives in traditional foods like pies.
2. Vegan Food - The popularity of veganism has paved the way for innovative plant-based alternatives in the food industry.
3. Meatless Proteins - The development of meat substitutes using pea and soy protein presents new opportunities for creating tasty, meat-free products.
Industry Implications
1. Food Retail - Retailers can capitalize on the growing demand for plant-based products by offering a variety of vegan options, including savory pies.
2. Food Manufacturing - The food manufacturing industry can explore the production of innovative plant-based pie fillings and flaky pastries using meatless proteins.
3. Catering and Events - Catering companies and event planners can expand their menus to include plant-based savory pies to cater to vegan and vegetarian customers.
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