Momentous' AbsoluteZero Plant Flavorfully Nourishes the Body
Laura McQuarrie — August 24, 2018 — Lifestyle
References: livemomentous & prnewswire
After many requests from athletes, professional sports teams and nutritionists, Momentous has now released a plant-based version of its AbsoluteZero protein line. The new plant-based protein powder has been designed in collaboration with dietitians and strength coaches from the NFL, NBA, MLB and NHL, promising consumers the ability to recover faster and get stronger.
AbsoluteZero 100% Plant is made with a perfectly proportioned combination of pea protein isolate and rice protein concentrate in a formula that avoids the use of GMO ingredients, dairy, soy and gluten.
While there are some vegan-friendly plant protein formulas available to consumers, many avoid them due to the way that they taste. Momentous took this into consideration when crafting its AbsoluteZero 100% Plant protein, which is available in both Vanilla Chai and Piedmont Chocolate.
AbsoluteZero 100% Plant is made with a perfectly proportioned combination of pea protein isolate and rice protein concentrate in a formula that avoids the use of GMO ingredients, dairy, soy and gluten.
While there are some vegan-friendly plant protein formulas available to consumers, many avoid them due to the way that they taste. Momentous took this into consideration when crafting its AbsoluteZero 100% Plant protein, which is available in both Vanilla Chai and Piedmont Chocolate.
Trend Themes
1. Growing Demand for Plant-based Protein - There is a growing demand for plant-based protein as consumers are increasingly seeking sustainable and ethical protein alternatives.
2. Improved Taste and Flavor of Plant-based Protein - There is an opportunity for innovative companies to develop plant-based protein products that have improved taste and flavor, appealing to a wider consumer base.
3. Collaboration with Professional Sports Teams for Protein Innovation - Collaborating with professional sports teams and athletes allows companies to develop protein supplements that meet the specific needs and performance goals of athletes, driving innovation in the industry.
Industry Implications
1. Plant-based Food and Beverage - The plant-based food and beverage industry can capitalize on the growing demand for plant-based protein supplements by offering a variety of innovative and tasty protein products.
2. Sports and Fitness Nutrition - The sports and fitness nutrition industry can utilize collaboration with professional sports teams and athletes to create specialized plant-based protein supplements that enhance athletic performance and recovery.
3. Product Development and Formulation - The product development and formulation industry has an opportunity to develop new techniques and formulations that improve the taste, texture, and overall sensory experience of plant-based protein supplements.
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