Wonderful Pistachios Reminds of a Plant-Based Protein Source
Laura McQuarrie — February 6, 2020 — Lifestyle
References: wonderful & prnewswire
As people are becoming increasingly interested in plant-based protein sources, Wonderful Pistachios is introducing a new campaign that reminds of the value of pistachios as "The Original Plant-Based Protein." Although many brands are developing plant-powered products in labs, Wonderful Pistachios is on a mission to remind consumers that some of the most abundant sources of plant-based protein are readily available from nature—in fact, some of them even grow on trees.
To catch the eyes of consumers who are seeking out protein, Wonderful Pistachios is introducing vibrant green new retail display bins that call out its products as The Original Plant-Based Protein. These real, whole food snacks boast six grams of plant-based protein per serving, and unlike meat, they are naturally free from cholesterol and a good source of fiber.
Image Credit: Wonderful Pistachios
To catch the eyes of consumers who are seeking out protein, Wonderful Pistachios is introducing vibrant green new retail display bins that call out its products as The Original Plant-Based Protein. These real, whole food snacks boast six grams of plant-based protein per serving, and unlike meat, they are naturally free from cholesterol and a good source of fiber.
Image Credit: Wonderful Pistachios
Trend Themes
1. Increasing Interest in Plant-based Protein Sources - Disruptive innovation opportunity: Create new plant-based protein products that are convenient, sustainable, and appealing to consumers.
2. Highlighting Natural Sources of Plant-based Protein - Disruptive innovation opportunity: Develop marketing campaigns and packaging that promote the natural origins of plant-based protein, appealing to health-conscious consumers.
3. Growing Demand for Whole Food Snacks - Disruptive innovation opportunity: Create innovative and convenient whole food snack options that offer nutritional benefits, such as plant-based protein, to meet the demand of health-conscious consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new ingredients and production methods to develop plant-based protein products that cater to the growing market of health-conscious consumers.
2. Retail - Disruptive innovation opportunity: Design eye-catching retail displays and packaging that highlight the nutritional benefits of plant-based protein, attracting consumers seeking healthy snack options.
3. Wellness and Nutrition - Disruptive innovation opportunity: Develop educational resources and services that inform and empower individuals about the benefits of incorporating plant-based protein into their diet, tapping into the growing wellness trend.
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