&pizza Created the Ultimate Pizza Skateboard with a Real Pizza Inside
Laura McQuarrie — September 11, 2019 — Marketing
References: instagram & foodandwine
The &pizza chain based out of Washington D.C. created a unique pizza skateboard that sets itself from other popular styles that simply depict an image of the popular dish. The unconventional and one-of-a-kind Pizza Deck was created as part of a collaboration with MSCHF Internet Studios and features a real pizza encased in resin.
According to &pizza founder and CEO Michael Lastoria, the idea for the pizza skateboard was all about creating a reinvented experience, "one where pizza is the focal point but serves as more—as a vehicle for connecting people who think differently."
The Pizza Deck is being given away by the chain on Instagram and all it is asking fans to do is follow the account and tag three friends.
According to &pizza founder and CEO Michael Lastoria, the idea for the pizza skateboard was all about creating a reinvented experience, "one where pizza is the focal point but serves as more—as a vehicle for connecting people who think differently."
The Pizza Deck is being given away by the chain on Instagram and all it is asking fans to do is follow the account and tag three friends.
Trend Themes
1. Pizza-embedded Skateboards - The trend of embedding unconventional elements into skateboards, like pizza encased in resin, creates unique and eye-catching designs.
2. Collaborative Marketing Campaigns - Partnerships between brands, such as the collaboration between &pizza, MSCHF Internet Studios, and Instagram, create buzz and engage fans in innovative ways.
3. Food-themed Fashion and Accessories - The fusion of food and fashion in products like pizza skateboards showcases the demand for novelty and eccentricity in consumer goods.
Industry Implications
1. Restaurant and Fast Food Chains - Restaurants can explore creative collaborations and limited-edition merchandise, like pizza skateboards, to expand their brand reach and engage customers.
2. Skateboarding and Action Sports - Skateboarding brands can capitalize on the trend of incorporating unconventional elements into their products, like embedding food, to create unique and collectible skateboards.
3. Social Media and Influencer Marketing - Companies can leverage social media platforms like Instagram to launch engaging marketing campaigns, such as giving away pizza skateboards, to reach a wider audience and increase brand awareness.
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