DiGiorno Created a Conversation-Starting Pineapple Pickle Pizza
Laura McQuarrie — August 26, 2023 — Lifestyle
References: shopdigiorno.goodnes & foodandwine
Pineapple on pizza is already hotly contested and following the viral success of #PicklePizza on TikTok, DiGiorno intentionally created a divisive pineapple pickle pizza. Split down the middle, this pizza has pineapple on one side and pickles on the other, plus mozzarella cheese and creamy garlic sauce atop a hand-tossed crust.
DiGiorno is giving pizza lovers the chance to get one frozen pizza for free, while supplies last, in the United States and as unusual as they are, the pickle and pineapple frozen pizzas will sell out quickly. For those who want to celebrate their love of this unconventional topping combination, DiGiorno also created pineapple pickle pizza merch in the form of bucket hats, shirts and pickleball paddles. The link to buy the unexpected pizza is set to go live in early September, which leaves plenty of time for people on the Internet to share their opinions on this frozen pizza.
DiGiorno is giving pizza lovers the chance to get one frozen pizza for free, while supplies last, in the United States and as unusual as they are, the pickle and pineapple frozen pizzas will sell out quickly. For those who want to celebrate their love of this unconventional topping combination, DiGiorno also created pineapple pickle pizza merch in the form of bucket hats, shirts and pickleball paddles. The link to buy the unexpected pizza is set to go live in early September, which leaves plenty of time for people on the Internet to share their opinions on this frozen pizza.
Trend Themes
1. Divisive Frozen Pizzas - The creation of a pineapple pickle pizza has ignited a viral conversation and highlighted the ongoing debate around unconventional toppings.
2. Viral Food Challenges - The success of the #PicklePizza on TikTok demonstrates the power of social media in driving unconventional food trends and challenging culinary norms.
3. Unconventional Topping Combinations - The popularity of pineapple pickle pizza showcases the growing consumer interest in unique and unexpected flavor pairings in the pizza industry.
Industry Implications
1. Food and Beverage - The divisive pineapple pickle pizza offers an opportunity for food companies to tap into viral food challenges and capitalize on the trend of unconventional toppings.
2. Frozen Food - The limited-time availability and anticipated sell-out of pineapple pickle pizza presents a disruptive innovation opportunity for frozen food manufacturers to offer unique and polarizing flavor options.
3. E-commerce Merchandise - The creation of pineapple pickle pizza merch, such as bucket hats, shirts, and pickleball paddles, opens up a new market for e-commerce retailers catering to fans of unconventional food combinations.
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