Pizza Pizza and Mattel Canada Bring Back the Branded UNO Deck
Grace Mahas — March 23, 2022 — Marketing
References: pizza73 & pizzapizza
Pizza Pizza and Pizza 73 locations are joining forces with Mattel Canada to bring back limited-edition Pizza Pizza or Pizza 73 branded UNO deck with every UNO Combo purchase at the pizzerias. The refreshed deck for 2022 boasts pizza-themed UNO cards alongside a surprise bonus offer.
“For over 50 years, UNO has become a staple at game nights across the country, bringing families and friends together through gameplay,” commented Jennifer Gileno, Head of Licensing and Retail Development for Mattel Canada. “The partnership with Pizza Pizza and Pizza 73 will bring a competitive twist to every pizza lover’s game night.”
The ‘UNO Combo’ is available at Pizza Pizza restaurants across the country from March 14 to April 17, 2022.
Image Credit: Pizza Pizza, UNO
“For over 50 years, UNO has become a staple at game nights across the country, bringing families and friends together through gameplay,” commented Jennifer Gileno, Head of Licensing and Retail Development for Mattel Canada. “The partnership with Pizza Pizza and Pizza 73 will bring a competitive twist to every pizza lover’s game night.”
The ‘UNO Combo’ is available at Pizza Pizza restaurants across the country from March 14 to April 17, 2022.
Image Credit: Pizza Pizza, UNO
Trend Themes
1. Pizza-branded Game Collaborations - Collaborating with major game brands like Mattel presents a disruptive innovation opportunity for pizzerias to increase sales and brand awareness through limited-edition branded game offerings.
2. Themed Game Night Promotions - Offering limited-edition game decks and promotions during popular game night seasons presents a disruptive innovation opportunity to drive sales and customer engagement for both restaurants and game brands.
3. Branded Bonus Offers - Including surprise bonus offers with branded game decks presents a disruptive innovation opportunity to incentivize customers and increase perceived value of the product.
Industry Implications
1. Food and Beverage - Partnering with game brands and offering limited-edition game decks presents a disruptive innovation opportunity for fast food and delivery restaurants to differentiate their offerings and drive sales.
2. Entertainment - Collaborating with food and beverage brands to offer branded game decks presents a disruptive innovation opportunity for the game industry to expand their market reach and tap into new customer segments.
3. Retail - Offering limited-edition branded game decks presents a disruptive innovation opportunity for retailers to drive foot traffic and sales during promotional periods.
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