Little Caesars' Pizza Portal is a Place to Grab Mobile Orders
Laura McQuarrie — August 8, 2017 — Business
References: littlecaesars & littlecaesars
Little Caesars is now introducing an innovative new service called RESERVE-N-READY and a device called the Pizza Portal, which is said to be the "first heated, self-service mobile order pick-up station in the quick service restaurant industry."
After placing a mobile order and paying via the Little Caesars mobile app, consumers will receive a notification when their pizza is ready for pick-up. Rather than joining the line in-store, customers may visit the Pizza Portal and input their three-digit pin or scan a QR code to access their order.
While there are plenty of in-store stations now being experimented with for the delivery and pick-up of online goods, Little Caesars is setting a new precedent for the restaurant industry with the introduction of its Pizza Portals in select locations.
After placing a mobile order and paying via the Little Caesars mobile app, consumers will receive a notification when their pizza is ready for pick-up. Rather than joining the line in-store, customers may visit the Pizza Portal and input their three-digit pin or scan a QR code to access their order.
While there are plenty of in-store stations now being experimented with for the delivery and pick-up of online goods, Little Caesars is setting a new precedent for the restaurant industry with the introduction of its Pizza Portals in select locations.
Trend Themes
1. Self-service Mobile Order Pick-up - Disruptive innovation opportunity: Implement self-service pick-up stations in other industries, such as retail or coffee shops, to enhance customer convenience and reduce wait times.
2. Mobile App Notifications - Disruptive innovation opportunity: Utilize mobile app notifications in various industries, such as grocery stores or pharmacies, to inform customers when their orders are ready for pick-up.
3. QR Code Scanning - Disruptive innovation opportunity: Incorporate QR code scanning technology into other industries, such as fast food or movie theaters, to streamline the order pick-up process and improve efficiency.
Industry Implications
1. Quick Service Restaurants - Disruptive innovation opportunity: Introduce heated, self-service pick-up stations in other quick service restaurants to revolutionize the way customers pick up their orders.
2. Retail - Disruptive innovation opportunity: Implement self-service pick-up stations in retail stores to provide customers with a convenient and efficient way to collect their online purchases.
3. Coffee Shops - Disruptive innovation opportunity: Introduce self-service pick-up stations in coffee shops to minimize waiting times for customers who order their drinks through mobile apps.
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