The Pitch to David Ogilvy iPhone App Searches For Big Ideas
Jamie Danielle Munro — July 14, 2011 — Marketing
References: ogilvy & digitalbuzzblog
To celebrate the man who knows exactly what big ideas are all about, Ogilvy has come out with The Pitch to David Ogilvy iPhone app. It's free to download, and all one has to do is call and pitch the next big idea.
The Pitch to David Ogilvy iPhone app celebrates the man's 100th birthday. When calling the advertising tycoon, don't expect to see the man himself on the other end of the video conference call. Ogilvy has come up with a digital version of the man, who is still quick to respond to whether or not the pitch is actually any good. For any callers, be sure to rehearse ahead of time to avoid embarrassment!
Implications - Many consumers are tired of campaigns that talk at an individual instead of interacting with them. Companies would be wise to create ads that allow for an element of communication between company and customer.
The Pitch to David Ogilvy iPhone app celebrates the man's 100th birthday. When calling the advertising tycoon, don't expect to see the man himself on the other end of the video conference call. Ogilvy has come up with a digital version of the man, who is still quick to respond to whether or not the pitch is actually any good. For any callers, be sure to rehearse ahead of time to avoid embarrassment!
Implications - Many consumers are tired of campaigns that talk at an individual instead of interacting with them. Companies would be wise to create ads that allow for an element of communication between company and customer.
Trend Themes
1. Interactive Advertising - Opportunity to create ads that allow for communication between company and customer.
2. Virtual Influencers - Opportunity to create digital versions of famous personalities for interactive campaigns.
3. Mobile Pitching Apps - Opportunity to develop mobile apps that allow users to pitch ideas and receive feedback from industry professionals.
Industry Implications
1. Advertising - Creating interactive advertising campaigns that foster communication with customers.
2. Marketing - Utilizing virtual influencers to engage customers and create interactive campaigns.
3. Technology - Developing mobile pitching apps that facilitate idea exchange between users and industry professionals.
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