Cape Cod Potato Chips' Flavor Supports Breast Cancer Awareness
Laura McQuarrie — October 2, 2019 — Social Good
References: capecodchips & nosh
For October as Breast Cancer Awareness Month, Cape Cod Potato Chips created a limited-edition flavor and pink potato chip packaging to support the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute. 5% of the proceeds from every purchase help to benefit breast cancer research.
The limited-edition potato chip flavor introduces tangy Pink Himalayan Salt & Red Wine Vinegar Potato Chips that are made with high-quality ingredients, which are cooked in kettles for a distinctive taste and hearty amount of crunch.
The all-pink packaging for the Cape Cod Potato Chips product neatly ties in with the pink theme of the ingredients used to season the potato chip snack, offering an easy way for people to support a worthy cause at snacktime.
The limited-edition potato chip flavor introduces tangy Pink Himalayan Salt & Red Wine Vinegar Potato Chips that are made with high-quality ingredients, which are cooked in kettles for a distinctive taste and hearty amount of crunch.
The all-pink packaging for the Cape Cod Potato Chips product neatly ties in with the pink theme of the ingredients used to season the potato chip snack, offering an easy way for people to support a worthy cause at snacktime.
Trend Themes
1. Limited-edition Flavors - Creating limited-edition flavors and packaging can help support a cause and engage customers in a unique way.
2. Cause Marketing - Partnering with charitable organizations can create positive brand associations and contribute to a worthy cause.
3. High-quality Ingredients - Using high-quality ingredients in food products can enhance flavor and appeal to health-conscious consumers.
Industry Implications
1. Snack Food - The snack food industry can explore limited-edition flavors and cause marketing to increase brand awareness and customer engagement.
2. Charitable Organizations - Charitable organizations can partner with brands to create cause marketing campaigns that raise funds and awareness for important causes.
3. Health and Wellness - The health and wellness industry can benefit from using high-quality ingredients in their products to meet the demands of health-conscious consumers.
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