The Pillsbury Single-Serve Brownies and Bars are Rich
Michael Hemsworth — June 9, 2021 — Marketing
The new Pillsbury Single-Serve Brownies and Bars are a premium range of desserts for consumers seeking a convenient, high-quality way to satisfy their sweet tooth. The products require minimal handling to help increase safety and all come frozen with only the need to be thawed for enjoyment. The brownies come in two varieties including Molten Caramel and Molten Chocolate Ganache, while the bars come in Cookie Caramel Brownie and S'mores flavors.
The Pillsbury Single-Serve Brownies and Bars are each individually wrapped to make them ideal for grab-and-go enjoyment when out of the house. The products are also great for pre-made, portioned indulgence to let consumers keep them on hand for when they want to satisfy their cravings without having to do any baking.
The Pillsbury Single-Serve Brownies and Bars are each individually wrapped to make them ideal for grab-and-go enjoyment when out of the house. The products are also great for pre-made, portioned indulgence to let consumers keep them on hand for when they want to satisfy their cravings without having to do any baking.
Trend Themes
1. Premium Ready-to-eat Desserts - Opportunity to develop new high-end dessert products that are convenient and require minimal handling.
2. Single-serve Indulgence - Opportunity to create individually wrapped products for on-the-go consumption and portion control.
3. Frozen to Thawed Desserts - Opportunity to innovate frozen dessert products that only require thawing.
Industry Implications
1. Packaged Food - Opportunity for ready-to-eat dessert manufacturers to expand into the premium market with single-serve products.
2. Convenience Store - Opportunity for convenience stores to offer high-quality, grab-and-go desserts for impulse purchases.
3. Frozen Food - Opportunity for frozen food companies to develop new dessert products that require minimal handling and are easily thawed for enjoyment.
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