The Pillsbury Ready-to-Eat Snack Bars Come in Two Options
Michael Hemsworth — June 13, 2020 — Marketing
References: pillsbury & brandeating
Pillsbury is associated with an array of premade bakery products that are ready to be popped into the oven for fresh consumption, but its seeking to expand into a new market area with the launch of the Pillsbury ready-to-eat Snack Bars. The snacks come in two varieties including Birthday Cake and Chocolate Fudge Brownie, which both come immediately ready for consumption without any baking required. The Birthday Cake variety is infused with confetti chips and a drizzle of icing on top, while the Chocolate Fudge Brownie is paired with milk chocolate chips through and a chocolate drizzle on top.
The Pillsbury ready-to-eat Snack Bars are being rolling out in boxes of six individually wrapped bars and contain just 100 calories each.
Image Credit: Pillsbury
The Pillsbury ready-to-eat Snack Bars are being rolling out in boxes of six individually wrapped bars and contain just 100 calories each.
Image Credit: Pillsbury
Trend Themes
1. Bake-free Desserts - Pillsbury's launch of Ready-to-Eat Snack Bars demonstrates a growing trend towards convenient, no-bake desserts for on-the-go consumption.
2. Individually Wrapped Snacks - The market for individually wrapped snacks is expanding with Pillsbury's new product—showcasing disruptive innovation opportunities for packaging, advertising, and distribution.
3. Low-calorie Dessert Options - With the push towards health-conscious consumption, the 100 calorie count and low-fat content of Pillsbury's Snack Bars indicates a trend for healthier dessert options without sacrificing taste or convenience.
Industry Implications
1. Food Manufacturing - Pillsbury's launch of their Ready-to-Eat Snack Bars indicates a shift in the food manufacturing industry towards no-bake, prepackaged desserts.
2. Packaging - The expansion of individually wrapped snack options creates innovative opportunities for further development of packaging materials, shapes, and designs.
3. Convenience Stores - Pillsbury's individually-packaged snack bars target the on-the-go consumer market and highlights a disruptive innovation opportunity for convenience stores to expand their own pre-made and ready-to-eat snack options.
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