The Higgidy Quiche and Pie Boxes Reinforce the Handmade Ideal
Michael Hemsworth — February 23, 2017 — Lifestyle
References: bandb-studio & thedieline
The Higgidy quiche and pie boxes are the design work of the B&B studio and correlate the fantastical imagery on the outside to the edibles within. Each of the packaging designs focus on hand-drawn artwork that reinforces the artisanal nature of the products that Higgidy creates. The branding work for Higgidy consists of the new quiche and pie boxes with artistic imagery as well as a new round logo that is distinct, memory and easily read.
With the market being filled with more prepackaged foods than ever, many consumers are shifting their focus to products with a commitment to producing high-quality handmade goods. Brands like Higgidy are responding with packaging designs that enhance the overall charm of the products to make them appear distinctly different than something you'd find prepackaged.
With the market being filled with more prepackaged foods than ever, many consumers are shifting their focus to products with a commitment to producing high-quality handmade goods. Brands like Higgidy are responding with packaging designs that enhance the overall charm of the products to make them appear distinctly different than something you'd find prepackaged.
Trend Themes
1. Hand-drawn Packaging Designs - The trend of hand-drawn packaging designs presents an opportunity for brands to showcase artisanal qualities and differentiate themselves from prepackaged products.
2. Enhancing Product Charm - The trend of enhancing product charm through packaging design creates opportunities for brands to appeal to consumers looking for high-quality handmade goods.
3. Distinctive Branding Elements - The trend of incorporating distinctive branding elements like artistic imagery and easily readable logos helps brands like Higgidy stand out in the market.
Industry Implications
1. Food Packaging - The food packaging industry can capitalize on the trend of hand-drawn packaging designs to create visually appealing and artisanal packaging for their products.
2. Artisanal Food - The artisanal food industry can leverage the trend of enhancing product charm through packaging design to emphasize the handmade and high-quality nature of their goods.
3. Branding and Design - The branding and design industry can tap into the trend of incorporating distinctive branding elements to help businesses create memorable and differentiated identities.
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