These New Higgidy Savory Pie Slices Come in Three Options
Michael Hemsworth — March 25, 2021 — Marketing
These Higgidy savory pie slices have been announced by the UK-based brand to offer consumers a tasty option to choose for lunchtime when working from home. The slices come in three options including Chicken, Bacon & Mushroom, Ham Hock & Cheddar and Mature Cheddar & Onion, which are each suitable for enjoyment either hot or cold. The pie slices are expected to be priced at £2.20 each and will be available from Waitrose and Sainsbury's starting April 21, 2021.
Co-Founder Camilla Stephens explained the new Higgidy savory pie slices further saying, "Our data has shown an increase in working-from-home lunches and the need for convenient options that are also tasty and made using top-quality ingredients, so we wanted to tap into this new consumer occasion. We are incredibly excited to launch our new range of slices, which are the ideal alternative to boring sandwiches and soups at home or for those looking for lunch at home or on the go.”
Co-Founder Camilla Stephens explained the new Higgidy savory pie slices further saying, "Our data has shown an increase in working-from-home lunches and the need for convenient options that are also tasty and made using top-quality ingredients, so we wanted to tap into this new consumer occasion. We are incredibly excited to launch our new range of slices, which are the ideal alternative to boring sandwiches and soups at home or for those looking for lunch at home or on the go.”
Trend Themes
1. Lunchtime Pie Slices - The trend of single-serving pie slices for lunch breaks is on the rise, creating new opportunities for fast and convenient meal options for on-the-go consumers.
2. Unique Pie Flavors - Innovative and unique flavors of pies are becoming more popular, creating a market for artisanal pie makers to experiment with flavor combinations.
3. Convenient Home Lunch Options - With remote work becoming more prevalent, consumers are seeking out convenient and tasty home lunch options, sparking a trend in pre-made meals that can be easily heated or eaten cold.
Industry Implications
1. Convenience Food Industry - The convenience food industry can benefit from incorporating more pie options into their pre-made meal lineup, meeting the growing demand for easy and quick meal solutions.
2. Bakery Industry - Bakeries can capitalize on the trend of unique and innovative pie flavors, like the Higgidy savory pie slices, by experimenting with new flavor combinations in their pies.
3. Grocery Industry - Grocery stores can tap into the demand for convenient home lunch options by expanding their pre-made meal selection to include single-serving pie slices, catering to on-the-go consumers.
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