McDonald's Sweden Delivers Directly to the 'Picnic Position Blanket'
Laura McQuarrie — July 2, 2019 — Lifestyle
This summer, McDonald's Sweden is introducing the limited-edition Picnic Position Blanket as a convenient way for people in the country to enjoy its McDelivery service. The branded blanket is emblazoned with a QR code that can be used to have a McDonald's meal or snack delivered exactly to where the blanket is stationed in the park. The QR-enabled blanket reads one's geographic location and sends that information to a participating delivery service of choice so that fast food can arrive moments later, instantly creating a picnic without needing to prepare.
Like McDonald's Sweden, a number of restaurants and retail chains are now exploring flexible delivery destinations, meaning that customers do not have to be stationed at a traditional address to receive their order.
Like McDonald's Sweden, a number of restaurants and retail chains are now exploring flexible delivery destinations, meaning that customers do not have to be stationed at a traditional address to receive their order.
Trend Themes
1. Flexible Delivery Destinations - Restaurants and retail chains are exploring flexible delivery destinations to cater to customers who do not have a traditional address.
2. QR Code Integration - Brands are integrating QR codes into their products or services to enhance convenience and enable seamless interactions.
3. On-demand Picnic Services - The rise of on-demand picnic services allows customers to enjoy outdoor meals without the need for preparation or traditional dining locations.
Industry Implications
1. Fast Food Delivery - The fast food delivery industry can leverage flexible delivery destinations and QR code integration to enhance convenience for customers.
2. Retail Chains - Retail chains can explore flexible delivery destinations to provide customers with a more seamless shopping experience.
3. Outdoor Dining Services - Companies offering on-demand picnic services can disrupt the traditional dining industry by providing convenient, location-based dining experiences.
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