Van Holten’s Pickle Popsicles are a Delicious Treat Targeting Athletes
Ellen Smith — May 23, 2017 — Lifestyle
References: thisisinsider & incrediblethings
Between pickle soup and pickle soda, pickle Popsicles, the newest internet fad, feels like a weirdly natural progression. However, these savory snacks are more than just a novelty treat, as they're a training tool for high performance athletes.
Van Holten’s is selling frozen pickle juice to pickle lovers, but is also marketing its products as refreshing electrolyte-charged snacks. For years, athletes have been consuming pickle juice as a way to stay hydrated during intense workouts -- the elixir is allegedly more effective than drinking water. Charged with cramp-preventing electrolytes, potassium, calcium, and magnesium, the frozen juice snack helps your body replenish the nutrients it loses during a workout in the heat.
The florescent yellow pickle popsicles taste just like the crunchy snack, and are a way for novelty snack lovers, and high preforming athletes alike to cool off this summer.
Van Holten’s is selling frozen pickle juice to pickle lovers, but is also marketing its products as refreshing electrolyte-charged snacks. For years, athletes have been consuming pickle juice as a way to stay hydrated during intense workouts -- the elixir is allegedly more effective than drinking water. Charged with cramp-preventing electrolytes, potassium, calcium, and magnesium, the frozen juice snack helps your body replenish the nutrients it loses during a workout in the heat.
The florescent yellow pickle popsicles taste just like the crunchy snack, and are a way for novelty snack lovers, and high preforming athletes alike to cool off this summer.
Trend Themes
1. Savory Frozen Treats - There is an opportunity to create unique, savory frozen snacks that provide functional benefits for athletes and other consumers.
2. Electrolyte-charged Snacks - Brands can create snacks and beverages infused with electrolytes to attract health-conscious consumers, especially athletes.
3. Novelty Sports Supplements - Companies can innovate by creating unique, unconventional sports supplements that also serve as fun snacks.
Industry Implications
1. Frozen Foods - The frozen foods industry can explore developing unique frozen snack options that cater to athletes and fitness enthusiasts.
2. Sports Nutrition - There is an opportunity for the sports nutrition industry to develop fun, unconventional supplements that appeal to a wider audience.
3. Beverages - Brands can extend their beverage lines to include electrolyte-infused options that appeal to health-conscious consumers, particularly athletes.
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