'Pick Your Poison' Examines American Booze Appetites
References: awesome.good.is & good.is
The division between wine drinkers and those who prefer a cold brewski might soon come to a close, as the 'Pick Your Poison' infographic by GOOD and Column Five shows.
Using results from a 2011 poll of American alcohol drinkers, Pick Your Poison reveals that since 1997, more and more people seem to be choosing wine over beer as their booze of choice. Even more surprising is the statistic showing that 20% of drinkers aged 18-34 prefer wine over beer or liquor, putting an end to the notion that vino is only enjoyed by those who, like the best wines, are of a higher age. It's unclear as to what the reason behind the younger crowd's newfound love of wine is, but I have my sneaking suspicions that increasingly lower costs for wine bottles might have something to do with it.
Whether you're highly devoted to your Friday night bottle of White Zinfandel, or you prefer a pint of the finest ale, Pick Your Poison offers interesting and surprising facts to brew over.
Using results from a 2011 poll of American alcohol drinkers, Pick Your Poison reveals that since 1997, more and more people seem to be choosing wine over beer as their booze of choice. Even more surprising is the statistic showing that 20% of drinkers aged 18-34 prefer wine over beer or liquor, putting an end to the notion that vino is only enjoyed by those who, like the best wines, are of a higher age. It's unclear as to what the reason behind the younger crowd's newfound love of wine is, but I have my sneaking suspicions that increasingly lower costs for wine bottles might have something to do with it.
Whether you're highly devoted to your Friday night bottle of White Zinfandel, or you prefer a pint of the finest ale, Pick Your Poison offers interesting and surprising facts to brew over.
Trend Themes
1. Shifting Alcohol Preferences - The trend of more people choosing wine over beer indicates a shift in alcohol preferences.
2. Rise in Wine Consumption Among Young Adults - The statistic showing that 20% of drinkers aged 18-34 prefer wine over beer or liquor suggests a disruptive opportunity for targeting young adult wine consumers.
3. Lowering Costs of Wine Bottles - The increasingly lower costs for wine bottles may be a contributing factor to the younger crowd's newfound love of wine.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry should take note of the shifting preferences towards wine and explore innovative ways to attract customers.
2. Wine Industry - The wine industry has a disruptive innovation opportunity to target and engage young adult consumers who are increasingly choosing wine over other alcoholic beverages.
3. Marketing and Advertising - The marketing and advertising industry can tap into the trend of shifting alcohol preferences and develop targeted campaigns to appeal to young adult wine drinkers.
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