American Eagle Announces the Launch of Its 'NFT Apparel Shop'
Niko Pajkovic — June 27, 2022 — Tech
References: ae & marketingdive
American Eagle Outfitters continues to embrace the Web3 revolution, announcing the launch of the 'NFT Apparel Shop,' a new 'phygital' shopping hub that will allow customers to buy limited-edition NFTs that are tied to real-world apparel items.
Currently, the shop offers eight items including t-shirts and hoodies with graphics designed by Starcatchers, Lemon Friends, The Littles, and WonderPals NFT. The new shop has been purposely designed to merge the virtual and physical worlds. However, the company will not accept cryptocurrency transactions.
“When we thought about our 15- to 25-year-old customers, the reality is they were not ready for cryptocurrency. And I think after the market rout in the last week or two, I’m not sure any of us are truly ready for cryptocurrency,” said American Eagle Outfitters’ Chief Marketing Officer Craig Brommers.
Image Credit: American Eagle Outfitters
Currently, the shop offers eight items including t-shirts and hoodies with graphics designed by Starcatchers, Lemon Friends, The Littles, and WonderPals NFT. The new shop has been purposely designed to merge the virtual and physical worlds. However, the company will not accept cryptocurrency transactions.
“When we thought about our 15- to 25-year-old customers, the reality is they were not ready for cryptocurrency. And I think after the market rout in the last week or two, I’m not sure any of us are truly ready for cryptocurrency,” said American Eagle Outfitters’ Chief Marketing Officer Craig Brommers.
Image Credit: American Eagle Outfitters
Trend Themes
1. Phygital Shopping Experiences - Businesses can merge physical and virtual shopping by offering limited-edition NFTs that are tied to real-world items.
2. NFT Merchandising - Companies can capitalize on the NFT craze by offering NFTs that are tied to physical products.
3. Non-crypto Blockchain Applications - Businesses can explore blockchain technology beyond cryptocurrencies, such as using NFTs for merchandising.
Industry Implications
1. Fashion Retail - Fashion retailers can explore merging the virtual and physical shopping experiences using NFTs.
2. E-commerce - E-commerce companies can leverage NFTs for merchandising to offer unique shopping experiences.
3. Blockchain Technology - Businesses in the blockchain technology industry can explore non-cryptocurrency applications of blockchain, such as NFT merchandising.
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