Afterpay Launches Integrated Ad Push Called 'Carte Diem'
Niko Pajkovic — August 18, 2021 — Marketing
References: afterpay & mumbrella.au
Afterpay has launched a new advertising campaign in Australia with digital agency AnalogFolk called 'Carte Diem.' The campaign intends to announce the return of 'Aferpay Day,' a bi-annual shopping event created by the company that offers exclusive deals to Aferpay customers.
Integrated into the campaign is a one-of-a-kind augmented reality experience called 'Invisibility Drops,' which allows shoppers to discover exclusive product releases. These will include unique products from major brands such as Dyson or Sephora -- two brands that have already teamed up with Afterpay for the campaign.
These exclusive drops will be discoverable across various platforms including the Afterpay website and app, as well all major social media channels and Youtube. "We’re excited to see our ‘Carte Diem’ campaign for Afterpay Day encourage shoppers to seize huge deals responsibly, whilst supporting retailers,” said Andrew Balint, the VP of Marketing at Afterpay Australia and New Zealand.
Image Credit: Afterpay Australia
Integrated into the campaign is a one-of-a-kind augmented reality experience called 'Invisibility Drops,' which allows shoppers to discover exclusive product releases. These will include unique products from major brands such as Dyson or Sephora -- two brands that have already teamed up with Afterpay for the campaign.
These exclusive drops will be discoverable across various platforms including the Afterpay website and app, as well all major social media channels and Youtube. "We’re excited to see our ‘Carte Diem’ campaign for Afterpay Day encourage shoppers to seize huge deals responsibly, whilst supporting retailers,” said Andrew Balint, the VP of Marketing at Afterpay Australia and New Zealand.
Image Credit: Afterpay Australia
Trend Themes
1. Ar-powered Shopping - Augmented reality technology can be integrated in online shopping campaigns to offer customers unique product discovery experiences.
2. Exclusive Drops - Exclusive product drops from major brands can attract customers and create a sense of urgency to make a purchase during limited-time events.
3. Campaign Integration - Integrating campaigns across various platforms and channels can create a seamless and engaging shopping experience for customers.
Industry Implications
1. E-commerce - E-commerce platforms can leverage AR technology and exclusive drops to create unique shopping experiences for customers.
2. Digital Advertising - Digital advertising agencies can utilize innovative campaigns like 'Carte Diem' to deliver engaging and memorable experiences to target audiences.
3. Retail - Retailers can partner with e-commerce platforms to offer exclusive deals and product drops, attracting new customers and increasing revenue.
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