Pinterest Introduces a Photo Messaging Feature for Social Pinning
Laura McQuarrie — August 7, 2014 — Tech
References: about.pinterest & wearesocialmedia.gr
Pinterest has always been a great platform for collecting visual inspiration, but it's been less focused on communication and photo messaging—the only ways to interact with other users included leaving a comment, tagging someone in a pin's description or send a pin to someone. Now, Pinterest is making its app much more social, by introducing Messages.
With the success of apps like Snapchat and Instagram, there's a huge value in being able to communicate with pictures. With Messages, it's a lot easier to bounce ideas back and forth with someone else, or get a second opinion on something. In addition to one-on-one chats, the new feature also lets users partake in larger group chats. Already, there are over 2 million pins that are shared each day, but this new feature could make the site more social and give this number an even bigger boost.
With the success of apps like Snapchat and Instagram, there's a huge value in being able to communicate with pictures. With Messages, it's a lot easier to bounce ideas back and forth with someone else, or get a second opinion on something. In addition to one-on-one chats, the new feature also lets users partake in larger group chats. Already, there are over 2 million pins that are shared each day, but this new feature could make the site more social and give this number an even bigger boost.
Trend Themes
1. Photo Messaging - Pinterest's introduction of photo messaging feature showcases the trend of visual communication and the value of communicating with pictures.
2. Social Interaction - Pinterest's Messages feature reflects the trend of making social media platforms more interactive and facilitating easier communication among users.
3. Group Chats - The inclusion of group chats in Pinterest's messaging feature aligns with the trend of fostering community engagement and facilitating collaborative discussions.
Industry Implications
1. Social Media - The integration of photo messaging in Pinterest presents innovative opportunities for social media platforms to enhance user engagement and communication functionality.
2. Messaging Apps - The rise of photo messaging features in popular platforms like Pinterest indicates potential disruptive innovation opportunities in the messaging app industry.
3. Visual Inspiration - Pinterest's focus on visual communication through Messages showcases the trend within the visual inspiration industry to provide more comprehensive and interactive experiences for users.
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