Fashion Spy — May 3, 2006 — Marketing
References: bodygroom.philips & adrants
Philips / Norelco is marketing its new Bodygroom razor by highlighting the impact on one's percieved man hood. Shave in the right place, and you could add an "optical inch". The marketing concept sounds new, but marketers of bras have been pushing the concept of cleavage for years. Is it really that different?
Implications - When it comes to grooming, companies are always trying to find a way to market the closest shave. Electric razors just don't provide the same results and they're more expensive, therefore the industry is always trying to modify manual razors into more effective tools. Precision is the key, but companies will have to actually integrate that element into the products instead of simply just marketing it in a campaign.
Implications - When it comes to grooming, companies are always trying to find a way to market the closest shave. Electric razors just don't provide the same results and they're more expensive, therefore the industry is always trying to modify manual razors into more effective tools. Precision is the key, but companies will have to actually integrate that element into the products instead of simply just marketing it in a campaign.
Trend Themes
1. Grooming Innovation - Opportunity for companies to develop more effective tools in the grooming industry by integrating precision into their products.
2. Marketing Techniques - Opportunity for marketers to explore new and unconventional ways to promote grooming products and appeal to consumers.
3. Perceived Benefits - Opportunity to highlight and market the perceived benefits and enhancements that grooming products can provide to consumers.
Industry Implications
1. Grooming Products - Opportunity for companies in the grooming industry to innovate and develop products that offer better precision and enhanced results.
2. Marketing and Advertising - Opportunity for marketers and advertisers to explore new techniques and strategies to effectively promote grooming products.
3. Personal Care - Opportunity for the personal care industry to capitalize on the perceived benefits and enhancements that grooming products can offer to consumers.
5.7
Score
Popularity
Activity
Freshness
