Lauren Ryan's Concept Dog Leash Package Elevates an Inexpensive Item
Laura McQuarrie — June 5, 2014 — Lifestyle
References: behance.net
Wag Swag is a pet leash packaging project by Lauren Ryan, a graphic design student at The University of Kansas. Instead of a packaging design that's wasteful, Ryan's design wraps the dog leash around a cylindrical container like a spool of thread. Along with getting a brand new leash, there are more surprises on the inside of the Wag Swag container, including a complimentary milk bone treat and a "swagdana" for dogs. As well as being a fantastic way to display the pet leash, the container could also be a great place to store additional dog treats once you get it home.
Ryan remarks that the aim of her project was to "create a package for an inexpensive item that would enhance the customer experience." You wouldn't know it from the final product packaging, but the pet leash was actually a dollar store find.
Ryan remarks that the aim of her project was to "create a package for an inexpensive item that would enhance the customer experience." You wouldn't know it from the final product packaging, but the pet leash was actually a dollar store find.
Trend Themes
1. Sustainable Packaging - Creating packaging designs that minimize waste and provide additional value to the customer.
2. Surprise Inside - Incorporating unexpected elements or bonuses inside packaging to create a memorable and enjoyable customer experience.
3. Multipurpose Containers - Designing packaging that can be repurposed or reused for other functions after the product is used or consumed.
Industry Implications
1. Pet Products - Exploring innovative packaging solutions for pet-related items that enhance the overall customer experience.
2. Retail and Consumer Goods - Applying creative packaging concepts to inexpensive items to elevate their perceived value and customer satisfaction.
3. Sustainable Design - Developing eco-friendly packaging solutions that reduce waste and provide added functionality for customers.
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