Thierry Mugler Brings an Eco-Friendly Approach to Cosmetics
Michael Baxter — February 21, 2014 — Fashion
References: int.mugler & psfk
For ladies who love their perfume, being able to get a perfume refill for a discounted price is an amazing idea. Thierry Mugler is making this idea a reality for American women.
As a general rule, women buy more and use more of their fragrances than men do. Because of this, you'll find them often out replacing the same perfume time and time again. This can be costly if it happens a lot, so Thierry Mugler is intervening.
His perfume-refilling fountain looks very similar to a coffee machine, but dispenses his Alien and Angel scents. In addition to this though, women can also get their glass bottles replaced and fixed for a discounted price as well.
As a general rule, women buy more and use more of their fragrances than men do. Because of this, you'll find them often out replacing the same perfume time and time again. This can be costly if it happens a lot, so Thierry Mugler is intervening.
His perfume-refilling fountain looks very similar to a coffee machine, but dispenses his Alien and Angel scents. In addition to this though, women can also get their glass bottles replaced and fixed for a discounted price as well.
Trend Themes
1. Eco-friendly Refillable Products - Thierry Mugler's eco-friendly approach to perfumes presents opportunities for other consumer products to introduce refillable options.
2. Alternative Dispensing Methods - Innovative dispensing methods, such as perfume refilling fountains, could be implemented in other industries beyond cosmetics; disrupting traditional refill methods.
3. Reducing Packaging Waste - There is a growing interest in reducing packaging waste, as demonstrated by Thierry Mugler providing a discount for replacing glass perfume bottles, creating opportunities for other industries to provide sustainable packaging options.
Industry Implications
1. Cosmetics - Thierry Mugler's perfume refilling fountain presents an opportunity for the cosmetics industry to introduce more sustainable and eco-friendly products.
2. Consumer Goods - The idea of refillable products could be expanded to other consumer goods such as food and cleaning products, disrupting traditional packaging.
3. Retail - Retailers could attract environmentally conscious consumers by offering refill stations and discounts for refillable products.
2.5
Score
Popularity
Activity
Freshness
