Sangria Lolea's Perfect Picnic Set Contains Party and Summer Essentials
Laura McQuarrie — May 20, 2014 — Lifestyle
References: sangrialolea & packagingoftheworld
Last year, Sangria Lolea unveiled adorable polka dot bottles for its ready-made cocktails and to make its beverages even more summer ready, this year Lolea is introducing the 'Perfect Picnic' pack.
The Perfect Picnic kit was put together by the Estudio Versus agency and it effortlessly matches the spotted red and yellow bottles to the pattern of a picnic blanket. With two bottles of Lolea sangria, cups, a paper fan, banners and a bag, the set is aesthetically pleasing and full of everything you need for an impromptu outdoor picnic. The cutesy red and white patterned theme that's carried throughout the Perfect Picnic set has summer written all over it and practically begs you to snap a photo and add an Instagram filter to it.
The Perfect Picnic kit was put together by the Estudio Versus agency and it effortlessly matches the spotted red and yellow bottles to the pattern of a picnic blanket. With two bottles of Lolea sangria, cups, a paper fan, banners and a bag, the set is aesthetically pleasing and full of everything you need for an impromptu outdoor picnic. The cutesy red and white patterned theme that's carried throughout the Perfect Picnic set has summer written all over it and practically begs you to snap a photo and add an Instagram filter to it.
Trend Themes
1. Picnic Kits - Businesses can create their own all-in-one picnic kits that double as branding opportunities through visually appealing packaging designs.
2. Ready-made Cocktails - Offering ready-to-drink cocktails in stylish and convenient packaging can be a disruptive opportunity for alcohol and beverage industries, making it easy for consumers to enjoy drinks on the go or at outdoor events.
3. Social Media-friendly Packaging - Designing aesthetically pleasing packaging that aligns with social media trends can drive free advertising through user-generated content and help products stand out in a saturated market.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend of ready-made, portable cocktails with visually appealing packaging designed for outdoor events and social gatherings.
2. Food and Beverage - Picnic kits that bundle food and drink items alongside outdoor essentials can provide a convenient and attractive option for companies in the food and beverage industry.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses tap into the trend of social media-friendly packaging, creating designs that generate user-generated content and drive brand awareness online.
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