Perdue Beer Can Chicken Beer Was Specifically Made for Grilling Poultry
Laura McQuarrie — May 19, 2023 — Lifestyle
References: instagram & foodandwine
The tenderness and hop-infused flavors of beer can chicken makes this recipe a summer staple for many, and those who can't get enough of this recipe will be intrigued by Perdue Beer Can Chicken Beer. This collaborative beer was tailor-made for enhancing the essence of chicken with its robust character and complementary notes that elevate the cooking experience to unparalleled heights.
“Beer can chicken has long been one of the most popular methods of grilling poultry, but we noticed a lack of consensus on what type of beer is best,” said Julie Lehman, Perdue’s Vice President of Marketing. To create Beer Can Chicken Beer, Perdue teamed up with Manhattan’s Torch & Crown Brewing Company. This purpose-driven beer takes the form of a honey double-citrus summer ale that was brewed with a flavorful blend of citra hops, honey, lemon and orange puree, pink peppercorn, rosemary, sea salt and thyme.
“Beer can chicken has long been one of the most popular methods of grilling poultry, but we noticed a lack of consensus on what type of beer is best,” said Julie Lehman, Perdue’s Vice President of Marketing. To create Beer Can Chicken Beer, Perdue teamed up with Manhattan’s Torch & Crown Brewing Company. This purpose-driven beer takes the form of a honey double-citrus summer ale that was brewed with a flavorful blend of citra hops, honey, lemon and orange puree, pink peppercorn, rosemary, sea salt and thyme.
Trend Themes
1. Beer-infused Foods - The trend of using beer in cooking or creating beer-inspired food products offers an opportunity for innovation in the food and beverage industry.
2. Collaborative Beverages - Collaborating with a brewing company to create a unique beverage that enhances the taste and experience of a specific food could be a disruptive innovation opportunity for the brewing industry.
3. Gourmet Grilling - The increasing popularity of grilling as a culinary technique offers an opportunity for luxury grilling products and services in the outdoor cooking and home appliance industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of beer-infused foods to create unique products and flavors.
2. Brewing - Collaborating with food companies to create beverages that complement specific dishes can be a disruptive innovation opportunity in the brewing industry.
3. Outdoor Cooking - The trend of gourmet grilling presents an opportunity for the outdoor cooking and home appliance industry to create high-end grilling products and services.
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