The Royal Farms x Heavy Seas World Famous Pilsner is Refreshing
Michael Hemsworth — June 6, 2020 — Marketing
References: royalfarms & csnews
The Royal Farms x Heavy Seas World Famous pilsner is a new limited edition summertime beer created in collaboration between the namesake convenience store and the craft brewer. The beer is positioned as being perfect for enjoying alongside the World Famous Fried Chicken from the convenience store and is sure to be a hit amongst consumers with a penchant for high-quality libations. The beer will be available at select locations in Maryland, Virginia and Pennsylvania starting next month with a small amount of the beer being made available at the brewery for curbside pickup between June 26 and 28.
Heavy Seas Brewmaster Christopher Leonard spoke on the Royal Farms x Heavy Seas World Famous pilsner saying, "I am a huge fan of RoFo chicken and have found a crisp, clean lager to be the perfect style of beer to compliment the subtle spice and yes, unctuous deliciousness, of a RoFo breast or wing. At 5.0 percent ABV, it pairs beautifully with Royal Farms chicken, yet has just enough complexity of flavor to be enjoyable on its own."
Heavy Seas Brewmaster Christopher Leonard spoke on the Royal Farms x Heavy Seas World Famous pilsner saying, "I am a huge fan of RoFo chicken and have found a crisp, clean lager to be the perfect style of beer to compliment the subtle spice and yes, unctuous deliciousness, of a RoFo breast or wing. At 5.0 percent ABV, it pairs beautifully with Royal Farms chicken, yet has just enough complexity of flavor to be enjoyable on its own."
Trend Themes
1. Convenience Store Craft Beers - Craft breweries collaborating with convenience stores to create limited edition beers that complement their food offerings offer new opportunities for cross-industry innovation.
2. Regional Specialization in Craft Beers - Craft breweries creating regionalized limited edition beers that appeal to local tastes and preferences provide opportunities to disrupt the traditional beer market with innovative and niche products.
3. Hybrid Food and Beverage Offerings - Combining food and beverage offerings, such as beer and fried chicken, into a cohesive product allows for new and unique experiences that can distinguish a business from competitors through innovative and creative combinations.
Industry Implications
1. Craft Beer Industry - Collaborating with businesses outside the traditional food and beverage industry, such as convenience stores, provides opportunities to create unique and innovative products that appeal to specific markets and audiences.
2. Convenience Store Industry - Partnering with craft breweries to create limited edition beers that complement their food offerings offers an opportunity to enhance their brand and expand their appeal to consumers with a taste for high-quality and unique products.
3. Food and Beverage Industry - Combining food and beverage offerings into cohesive products can create new and unique consumer experiences that appeal to a variety of tastes and preferences, offering opportunities for innovation across various sectors within the industry.
1
Score
Popularity
Activity
Freshness
