'Perception' Interactive Billboard Engages & Excites New Yorkers
Katherinev123 — July 19, 2012 — Marketing
References: adweek
To promote its newest crime drama starring Eric McCormack, TNT has launched this really cool 'Perception' interactive billboard in New York City. In line with TNT's show Perception, which features a character (played by McCormack) who is a master at code-cracking and anagrams, the digital billboard features a slew of words that, when a person moves in front of it, appear to jumble around to reveal single words or strings of words.
Created by the NYC agency Breakfast, the Perception interactive billboard features 44,000 analog pixels that can flip from black to white, and vice versa, to "black out" words while revealing others. All of this happens when you move around in front of it, which also creates an interesting sound, according to AdWeek. Watch the video here to see how this cool digital display caught the attention of New York City pedestrians!
Created by the NYC agency Breakfast, the Perception interactive billboard features 44,000 analog pixels that can flip from black to white, and vice versa, to "black out" words while revealing others. All of this happens when you move around in front of it, which also creates an interesting sound, according to AdWeek. Watch the video here to see how this cool digital display caught the attention of New York City pedestrians!
Trend Themes
1. Motion-activated Digital Displays - Opportunity for businesses to create interactive billboards that engage and excite consumers through motion detection technology.
2. Interactive Advertising - Potential for brands to utilize interactive billboards as a unique and captivating advertising medium.
3. Analog Pixel Technology - Emerging trend of using analog pixels to create dynamic visual displays that capture audience attention.
Industry Implications
1. Outdoor Advertising - Opportunity for the outdoor advertising industry to embrace motion-activated digital displays as a way to enhance consumer interaction and engagement.
2. Entertainment - Potential for the entertainment industry to leverage interactive billboards to promote movies, TV shows, and other media content in innovative and captivating ways.
3. Technology - Emerging market for companies specializing in analog pixel technology for digital displays, offering new opportunities for advancements and applications in various industries.
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