Peerless Distilling's Straight Rye Whiskey is a Non-Chill Filtered Treat
Madison Mackay — June 12, 2018 — Lifestyle
References: kentuckypeerless & uncrate
Originally the second largest distiller in all of Kentucky, Peerless Distilling was a victim of the Prohibition -- until finally a century later, the distillery was resurrected to release the fan-favorite Straight Rye Whiskey.
Revived by the fourth and fifth generation descendants, the distillery uses all of the traditional forms of making liquor including branding. The new product is a non-chill whiskey that is meticulously filtered and bottled at barrel strength with absolutely no water added. Although the newly reopened brand is now only two years old, the brand has been the only craft distiller to make it on Whiskey Advocates' top 20 whiskies list.
Bringing it back to the basics with taste and design, the Straight Rye Whiskey from Peerless Distilling is made exclusively in Kentucky for traditional taste.
Revived by the fourth and fifth generation descendants, the distillery uses all of the traditional forms of making liquor including branding. The new product is a non-chill whiskey that is meticulously filtered and bottled at barrel strength with absolutely no water added. Although the newly reopened brand is now only two years old, the brand has been the only craft distiller to make it on Whiskey Advocates' top 20 whiskies list.
Bringing it back to the basics with taste and design, the Straight Rye Whiskey from Peerless Distilling is made exclusively in Kentucky for traditional taste.
Trend Themes
1. Resurgence of Traditional Liquor Brands - Old, defunct brands are being revived by new generations with traditional production methods and branding, presenting a disruptive innovation opportunity for craft distillers.
2. Non-chill Filtered Liquors - Non-chill filtered liquors, such as Peerless Distilling's Straight Rye Whiskey, are growing in popularity and present a disruptive innovation opportunity for liquor producers.
3. Barrel-strength Liquors - Barrel-strength liquors made without water, such as Peerless Distilling's Straight Rye Whiskey, are a trend in the alcohol industry and present a disruptive innovation opportunity for distillers.
Industry Implications
1. Liquor Distilleries - Liquor distilleries, particularly those with traditional production methods and branding, could benefit from the trend of reviving old, defunct brands.
2. Craft Distilleries - Craft distilleries producing non-chill filtered and barrel-strength liquors have an opportunity to innovate and tap into growing consumer demand for these products.
3. Alcohol Retailers - Alcohol retailers could capitalize on the trend of non-chill filtered and barrel-strength liquors by stocking and promoting these products to customers seeking unique and traditional tastes.
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