Jack Daniels' 'Tennessee Rye Whiskey' Honors the Brand's History
Riley von Niessen — November 25, 2020 — Lifestyle
References: jackdaniels & michiganavemag
Jack Daniels is launching a limited edition barrel-proof rye whiskey in celebration of its long-standing history as an American whiskey producer.
Just just 200 barrels of the 'Tennessee Rye Whiskey' produced, the exclusive release is intended for those with an acute taste for the full-bodied spirit. Each bottle contains uncut whiskey taken directly from the barrel, giving it a richer flavor due to the lack of dilution.
Assistant Master Distiller Chris Fletcher spoke to the limited edition launch, stating "The full barrel-proof version of our rye whiskey shines with amazing balance. The complexity from start to finish is unmatched. This is the first broad release of barrel-proof rye whiskey here at Jack Daniel’s, and we can’t wait to get it out to the world.”
Image Credit: Jack Daniels
Just just 200 barrels of the 'Tennessee Rye Whiskey' produced, the exclusive release is intended for those with an acute taste for the full-bodied spirit. Each bottle contains uncut whiskey taken directly from the barrel, giving it a richer flavor due to the lack of dilution.
Assistant Master Distiller Chris Fletcher spoke to the limited edition launch, stating "The full barrel-proof version of our rye whiskey shines with amazing balance. The complexity from start to finish is unmatched. This is the first broad release of barrel-proof rye whiskey here at Jack Daniel’s, and we can’t wait to get it out to the world.”
Image Credit: Jack Daniels
Trend Themes
1. Limited Edition Whiskeys - Opportunity for distilleries to release exclusive and unique barrel-proof whiskeys for whiskey enthusiasts.
2. Uncut Whiskey - Potential for distilleries to offer uncut whiskeys directly from the barrel, providing a richer and more nuanced flavor for consumers.
3. Barrel-proof Rye Whiskey - Emerging trend of distilleries producing barrel-proof rye whiskeys with a focus on complex flavors and balanced profiles.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of limited edition and unique whiskeys to attract discerning consumers.
2. Beverage Retail - Opportunity for beverage retailers to market and sell exclusive barrel-proof whiskeys to whiskey enthusiasts.
3. Alcohol Distribution - Alcohol distributors can add barrel-proof rye whiskeys to their product portfolio to meet the growing demand for unique and intense whiskey flavors.
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