'Peatos' Brands Itself as "Junk Food with Substance"
Laura McQuarrie — April 11, 2018 — Lifestyle
References: worldpeasbrand & bakingbusiness
In the same way that some innovative food and beverage brands are disrupting their respective categories with better-for-you versions of favorite products, 'Peatos' is setting itself apart as a brand that's putting a healthy spin on junk food.
While there are many health food brands that eschew the phrase "junk food" altogether, Peatos is boldly reclaiming it by producing "crave-able snacks taste like 'junk food' but [with] serious substance."
As its name suggests, Peatos are made with nutrient-dense pulses, such as peas and lentils, as well as real cheese. With flavors like Masala, Fiery Hot, Chili Cheese and Classic Cheese, Peatos proudly describes that it provides "over twice the protein and three times the fiber of that corny cheetah."
While there are many health food brands that eschew the phrase "junk food" altogether, Peatos is boldly reclaiming it by producing "crave-able snacks taste like 'junk food' but [with] serious substance."
As its name suggests, Peatos are made with nutrient-dense pulses, such as peas and lentils, as well as real cheese. With flavors like Masala, Fiery Hot, Chili Cheese and Classic Cheese, Peatos proudly describes that it provides "over twice the protein and three times the fiber of that corny cheetah."
Trend Themes
1. Better-for-you Snacks - Brands are disrupting categories with healthy versions of favorite products, creating opportunities for nutritious snack innovations.
2. Reclaiming Junk Food - Brands can leverage familiar junk food flavors and products, while incorporating better-for-you ingredients for a disruptive innovation.
3. Nutrient-dense Ingredients - Incorporating protein- and fiber-rich ingredients, like pulses and lentils, can create new opportunities for nutritious snack options.
Industry Implications
1. Snack Foods - Snack food companies can capitalize on the trend of healthy and better-for-you snacks by creating innovative products that cater to health-conscious consumers.
2. Food Packaging - Companies in the food packaging industry can cater to brands that want to market their healthy snack products in eye-catching and appealing packages.
3. Agriculture - The trend of incorporating protein- and fiber-rich pulses and lentils in snack foods creates opportunities for farmers to diversify their crops and sell their products to snack food manufacturers.
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