AMASS Created a Novelty Vodka with Rose, Ginger & Currant Notes
Laura McQuarrie — January 22, 2021 — Lifestyle
References: amass & foodandwine
What started as an quip between team members turned into the newest novelty peach spirit from botanical-driven spirit brand AMASS. AMASS co-founder and chief product officer Morgan McLachlan says that "Our team hit the ground running to develop a spirit fit for celebrating the Inauguration. We're lucky to have a strong, agile, and creative team that was able to turn this around so fast.
Just 2,021 limited-edition vodka spirit bottles are available and the product boasts notes of soft rose petals, red currant, ginger to warm the spirit and, of course, fresh and juicy peaches to capture the sweet and satisfying sense of victory. The clean, botanical spirit is not only vegan but also free from artificial colors, flavors and additives.
Just 2,021 limited-edition vodka spirit bottles are available and the product boasts notes of soft rose petals, red currant, ginger to warm the spirit and, of course, fresh and juicy peaches to capture the sweet and satisfying sense of victory. The clean, botanical spirit is not only vegan but also free from artificial colors, flavors and additives.
Trend Themes
1. Novelty Spirits - Brands can cater to customers interested in unique and limited edition spirits to drive sales and create a sense of exclusivity.
2. Botanical-driven Innovation - Innovation in the spirits industry can focus on incorporating botanical ingredients to create unique flavor profiles and cater to wellness-conscious customers.
3. Vegan, Additive-free Spirits - Creating spirits that are free from animal products and additives can appeal to the growing market of conscious consumers looking for healthier and more ethical options.
Industry Implications
1. Alcohol and Spirits - Incorporating botanicals and natural ingredients into spirits production can lead to innovation in this industry.
2. Limited Edition Product - Creating a limited edition product can drive sales and create a sense of exclusivity, which can be incorporated in various industries.
3. Conscious Consumerism - Appealing to conscious consumers through vegan, additive-free and sustainably sourced ingredients can be a key opportunity in various industries.
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