Hasbro & Indiegogo are Teaming Up to Find a Winning Party Game Idea
Laura McQuarrie — September 4, 2015 — Life-Stages
References: hasbrogaminglab & toynews-online.biz
In order to find its next best party game idea, Hasbro is looking for help from Indiegogo and the public as part of a new campaign.
In its search for the 'Next Great Game,' Hasbro's Gaming Lab is challenging people to submit their ideas for a chance to see it brought to life by Hasbro. The five finalists with the best ideas will then each launch a campaign on Indiegogo. Although the campaigns will be promoted by Hasbro, finalists will be able to run the campaign and keep any funds they receive.
As if this isn't enough of a prize, the grand prize winner of the party game idea competition will receive $10,000 and the chance to fly to Hasbro's headquarters in order to work with game development teams to get the game produced.
In its search for the 'Next Great Game,' Hasbro's Gaming Lab is challenging people to submit their ideas for a chance to see it brought to life by Hasbro. The five finalists with the best ideas will then each launch a campaign on Indiegogo. Although the campaigns will be promoted by Hasbro, finalists will be able to run the campaign and keep any funds they receive.
As if this isn't enough of a prize, the grand prize winner of the party game idea competition will receive $10,000 and the chance to fly to Hasbro's headquarters in order to work with game development teams to get the game produced.
Trend Themes
1. Crowdsourced Toy Competitions - Toy companies are seeking innovative ideas through crowdsourcing game competitions, providing an opportunity for game designers to gain exposure and funding for their creative ideas.
2. Partnerships with Crowdfunding Platforms - Toy companies are partnering with crowdfunding platforms like Indiegogo to distribute innovative, crowdsourced game ideas, providing an opportunity for startup platforms to gain attention and publicity in the industry.
3. Gamification of Crowdfunding - Toy companies are adding a gamification element to crowdfunding by turning their search for innovative game ideas into a competition, providing an opportunity for crowdfunding platforms and toy companies to engage and incentivize their audience.
Industry Implications
1. Toy Industry - The toy industry can benefit from partnering with crowdfunding platforms and engaging with the public to find innovative and marketable game ideas, leading to disruptive product development opportunities.
2. Crowdfunding Industry - The crowdfunding industry can benefit from partnering with toy companies to distribute innovative game ideas, leading to increased exposure and revenue opportunities.
3. Game Design Industry - The game design industry can benefit from participating in crowdsourced toy competitions to gain exposure and potential funding for their creative and innovative ideas, providing disruptive innovation opportunities.
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